Casey Beaman | Ripley PR Archive

Author Archive for Casey Beaman

What AI Says About Your Company

Have you ever asked an AI platform about your own company? Not your website. Not your marketing copy. Just a simple question like a potential customer might ask. What shows up? For many B2B tech companies, the answer isn’t very... Read more

Before the Bid, There’s the Reputation

If you work in commercial construction, you know most projects don’t start with a cold introduction. By the time you are invited to bid, someone has already heard your name. Maybe they saw your company mentioned in a local business... Read more

Media Relations Builds Industry Authority

If you spend any time in the tech world, you have probably noticed that everyone seems to have a podcast now. It makes sense. Podcasts feel like a great way to build authority and share insight. But there is a... Read more

Why Construction Tech Needs Credibility

Have you ever Googled your own construction tech company the way a potential customer would? What shows up? For many construction tech companies, the results are pretty thin. A website, maybe a few social profiles, and often a competitor who... Read more

Earned Media Matters More Than Ever in an AI-Driven Search Landscape

It feels like we are living in a world where anything can be faked. Deepfake videos, AI-generated images and manufactured headlines are becoming more common, and the average consumer is learning to question what they see online. In that kind... Read more

Why Trust Wins in the Home Services Technology Space

When was the last time a display ad truly influenced your perception of a company? Not just made you aware of them. Actually made you trust them. In the home services technology space, brand perception matters long before a demo... Read more

Automotive manufacturing public relations

Aftermarket Auto Parts Are Having a Main Character Moment

Customization culture is everywhere right now. From playlists to sneakers to home design, people want products that reflect their personality and performance standards. The automotive aftermarket is no different. Audio upgrades, wheels, intakes and performance enhancements are no longer niche... Read more

Why Familiar Faces Feel Safer: Driving Home Service Growth

When homeowners need help, especially in a stressful situation, they look for what feels familiar. A name they have heard before. A company they recognize from a local story or expert quote. In home services, familiarity builds comfort, and comfort... Read more

Why PR Matters More Than Ads for Home Service Brands

If you work in home services, you know how competitive the landscape is. Everywhere you look, there are billboards, truck wraps, yard signs and digital ads promising fast service and low prices. Marketing is everywhere. But standing out is getting... Read more

Check Engine Light Panic: Why Transmission Franchises Need PR

Everyone knows that awful feeling…you are cruising along when the check engine light pops on. Suddenly the car sounds louder, the ride feels rougher and your mind jumps straight to worst-case scenarios. Transmission trouble is often at the top of... Read more