Author Archive for Casey Beaman

Plumbing PR

How to Capture More Market Share (and Clogged Drains) with PR

One of my family’s favorite movies is Paddington. It’s about a marmalade-loving bear who becomes an accidental homewrecker—flooding a bathroom in a hilarious way. While it’s funny on screen, it’s a homeowner’s nightmare in real life. And when a disaster... Read more
Lawn Care Franchise PR

Don’t Let Your Lawn Care Franchise’s Story Get Lost in the Weeds

When someone says, “lawn care franchise,” your mind probably doesn’t jump to public relations. But in an industry full of green grass and great service, strong PR is what makes certain brands rise above the rest. If you’re a franchisor... Read more
Mastering Media Interviews

Mastering Media Interviews using Manufacturing Public Relations

In the world of manufacturing, mastering media interviews can make or break your brand’s reputation. Just look at Tony Stark! In the movie Iron Man, Stark’s famous “I am Iron Man” moment was memorable—but not exactly strategic. While it worked... Read more
Automotive Franchise PR

Revving Up Your Automotive Franchise with Strategic Public Relations

As a father of three boys, I’ve seen Pixar’s Cars movie more times than I can count. One of my favorite parts is how Lightning McQueen’s career gets a major boost thanks to the hard-working folks of Radiator Springs. They... Read more
Home service public relations

The Power of Perfect Positioning: Home Service Public Relations

Brand messaging can stick with you for years! That’s why crafting the perfect brand message is essential for home service companies—and why home service public relations is a crucial tool for success. When I say Reese’s Pieces, do you think... Read more
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Public Relations