Casey Beaman | Ripley PR Archive

Author Archive for Casey Beaman

Franchise Public Relations Across Every Location

As your franchise system grows, so does the number of people representing your brand. Your corporate team may have a clear vision for how you want the company positioned, but your franchise owners are building relationships and reputations in communities... Read more

How to Attract the Right Franchisees Through Strategic PR

Growing a franchise system isn’t just about generating more leads. It’s about attracting the right franchisees who believe in your brand, align with your culture and have the potential to become successful long-term owners. Before prospective franchisees ever submit an... Read more

Reporters Are Looking for HVAC Experts

If you work in HVAC manufacturing, you know how quickly industry conversations change. One year, everyone is focused on refrigerants. The next, it’s heat pumps, electrification or new efficiency standards. Add in supply chain concerns, workforce challenges and changing regulations,... Read more

Your Challenges Might Be Your Best Manufacturing PR Opportunity

If you work in manufacturing, you know challenges are part of the business. Supply chain disruptions, labor shortages, shifting regulations and rising costs are conversations happening every day. You’ve likely spent years figuring out how to adapt, solve problems and... Read more

What AI Says About Your Company

Have you ever asked an AI platform about your own company? Not your website. Not your marketing copy. Just a simple question like a potential customer might ask. What shows up? For many B2B tech companies, the answer isn’t very... Read more

Before the Bid, There’s the Reputation

If you work in commercial construction, you know most projects don’t start with a cold introduction. By the time you are invited to bid, someone has already heard your name. Maybe they saw your company mentioned in a local business... Read more

Media Relations Builds Industry Authority

If you spend any time in the tech world, you have probably noticed that everyone seems to have a podcast now. It makes sense. Podcasts feel like a great way to build authority and share insight. But there is a... Read more

Why Construction Tech Needs Credibility

Have you ever Googled your own construction tech company the way a potential customer would? What shows up? For many construction tech companies, the results are pretty thin. A website, maybe a few social profiles, and often a competitor who... Read more

Earned Media Matters More Than Ever in an AI-Driven Search Landscape

It feels like we are living in a world where anything can be faked. Deepfake videos, AI-generated images and manufactured headlines are becoming more common, and the average consumer is learning to question what they see online. In that kind... Read more

Why Trust Wins in the Home Services Technology Space

When was the last time a display ad truly influenced your perception of a company? Not just made you aware of them. Actually made you trust them. In the home services technology space, brand perception matters long before a demo... Read more