Anthony Pecoraro | Ripley PR

Author Archive for Anthony Pecoraro

Franchise Growth Starts With Visibility – PR Can Get You There

Growing a franchise is about more than finding the right owners. It’s about building brand recognition that stretches across markets — and that’s where public relations becomes essential. A strong franchise PR strategy does more than promote a brand. It... Read more

The Competitive Advantage of Media Training for Construction Tech Startups

“We don’t need media training. We’ve done it before.” That’s something we hear at Ripley PR from clients. But then, there’s a pause. “Well, maybe we could use a little training – for an extra confidence boost.” That hesitation is... Read more

With the right manufacturing public relations strategy, you can leverage earned media to gain an edge over your competitors.

How Founder Stories Help Home Service Manufacturers Earn Media Coverage

The manufacturing industry is built on innovation. While new technologies and advancements shape the market, what truly captures media attention are those who solve industry challenges and turn bold ideas into reality. Stories of resilience and leadership are what set... Read more

The Art of Brand Differentiation: Setting Yourself Apart in a Competitive B2B Market

You can’t afford to let your B2B company blend in with the competition and not stand out. With countless businesses wanting consumers’ attention, differentiation is the secret weapon that can take yours to the next level. One powerful way to... Read more

Ways PR Can Be A Powerful Tool for Painting Businesses During the Holiday Slowdown

For many painting businesses, the holiday season often means a dip in demand. Homeowners are either going out of town, entertaining their family, or saving up for the new year. This all leads to fewer scheduled projects. However, this seasonal... Read more

Breaking Through the Noise: How PR Can Make Your Vertical SaaS Stand Out

In the competitive B2B tech landscape, standing out can feel like an uphill battle for vertical SaaS companies. However, effective public relations can be a game-changer. Forbes says showcasing your business’s authenticity goes a long way in building trust and... Read more

Grow Your Automotive Parts Business Through The Power of Storytelling

Capturing – and keeping – the attention of potential customers is crucial to grow and succeed in the automotive parts manufacturing industry. Capturing that attention on your business is not easy, though. In fact, a report from the University of... Read more

By securing media coverage, you can reach a wider audience and attract new customers through PR tactics.

How PR Can Help Your Window Cleaning Business Shine

Being your own boss and running a window cleaning and repair company is an avenue research shows more people are going down. But owning a successful home service business is no easy feat. Between juggling schedules, managing crews, and ensuring... Read more

PR isn't just for big corporations anymore. Public relations allows businesses to control their narrative and get their stories in front of the right audience.

Level Up Your Brand: The Power of PR for HVAC Franchises

Many small and mid-sized HVAC franchises wonder if public relations is a worthwhile investment. But the truth is, standing out from the competition requires a strategic approach. A strong and positive brand presence leads to more leads and ultimately, growth.... Read more

Awards, Media & Franchise Growth: How PR Fuels Your Network

The franchise industry is experiencing a surge, fueled by a wave of people seeking stability and growth. A recent International Franchise Association report highlights this trend, with franchise businesses growing by 2.2% in the U.S. in 2023 and projected to... Read more