Author Archive for Amanda Greever

Customer strategy on a chalkboard

PR helps you put your best tire forward in a competitive automotive industry

In the last year, my family has gone car shopping twice. The first time was a year ago when our 2001 sedan finally gave up the good fight. And then just last week, we had to replace a second car.... Read more

Three Ways PR Can Strengthen Your Brand

In a world of misinformation, it can be especially important to create a strong brand with a focused message. The digital health industry is continuing to grow and is expected to be worth nearly $540 billion dollars by 2025. As... Read more

Are you marketing to the right audience?

Quick, what’s the first image that pops in your head when you hear the word millennial? If you adhere to society’s stereotypical definition, you’re picturing a young kid who doesn’t want to work and is glued to technology all day.... Read more

Graphic illustration of forms of business collaboration

PR Creates Conversations for Your B2B Business

Journalists answer six questions when writing an article: who, what, when, where, why and how. They’re vital to an article’s flow and capacity to be informative. After all, a journalist is having a conversation with his or her readers, and... Read more

Changing mindsets begins with a good PR campaign

My grandad was considered an expert carpenter, and often, he had a waiting list of folks who wanted him to build them a home. I suppose he’s what you would have called a blue-collar worker, though, and for a lot... Read more

Door-open-in-field-offering-opportunity

Whatever Your Franchise Dreams Are, You Need a Good PR Plan

The 1989 film “Field of Dreams” has a quotable moment that is still being uttered 30 years later: “If you build it, they will come.” While “Field of Dreams” is a baseball movie, the quote has come to mean so... Read more

happy entrepreneur explaining the business plan

PR Can Make Your B2B Dreams a Success

Everyone’s got an idea how to grow a B2B business. From growth hacking to lead generation, everyone is an expert on how to excel in the B2B industry. But, who can you trust? When you’ve put your blood, sweat and... Read more

Construction workers checking progress construction public relations

Today’s lead generation calls for results that last and a PR company that can help you get them

My late grandfather was a carpenter. I grew up in a small town, but there were hundreds of homes and offices that he built — and still stand today — as you drove through the streets. He was building homes... Read more

Hands-holding-tech-ball

A well-rounded public relations agency can help you achieve all your goals

When I was a kid, I was fascinated by the futuristic technology I saw in movies and on TV. Handheld communicators, flying cars and computers that held the knowledge of the universe seemed so fantastical, I couldn’t imagine ever seeing... Read more

Man and woman on set for a TV interview, focus on foreground

Public relations can help you make headlines — the good kind — and become social media rock stars

Last week, I saw an ad that claimed 80 percent of online browsers ignore advertising. I recognize the irony in my pointing out that an ad claims this or the fact that I didn’t ignore it. But, it did get... Read more

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