Author Archive for Amanda Greever

Turn Local Wins Into National Brand Power

Franchisors don’t have a visibility problem. They have a translation problem. Great things are happening across your system every day. Locations are outperforming. Owners are building deep community ties. Teams are creating experiences customers come back for again and again.... Read more

Credibility Wins: Why Home Service PR Matters

In the home service world, reputation is everything. It’s the currency that drives calls and creates long-term customers. Whether someone needs an HVAC repair, plumbing fix or roofing estimate, they’re inviting a company into their home. That decision carries weight.... Read more

Franchise PR Turns Interest Into Investment

Franchise growth doesn’t start with a signed agreement. It starts with belief. Before a prospective owner fills out a form or schedules a discovery call, they’re going to do their homework. They’re scanning headlines. Reading reviews. Comparing brands. In that... Read more

Franchise Public Relations Bridges National and Local Markets

Franchise brands live in two worlds at once. There’s the big picture national story and the everyday reality of local markets where customers actually make decisions. Franchise public relations sits right at that intersection, translating a unified brand voice into... Read more

PR Puts You in the Room Where Deals Happen

In HVAC manufacturing, your reputation doesn’t just live in the equipment you build. It lives in the relationships you create, the conversations you start and the places your expertise shows up. That’s where manufacturing PR becomes so powerful. It’s not... Read more

How PR Helps Security Tech Brands Stand Out

Tech companies talk a lot about innovation but buyers want more than the latest features. They want proof that their data will be protected and that the people behind the product take privacy and security seriously. That is where strong... Read more

Ripley PR strengthens leadership team to drive continued growth and industry specialization

The trusted public relations agency announces an expanded leadership structure, deepening its industry-specific expertise KNOXVILLE, Tenn. – Dec. 4, 2025 – Ripley PR, a leading national public relations agency specializing in residential and commercial skilled trades, B2B technology, franchising and... Read more

Home Service PR: Building Credibility That Lasts

Running a home service business isn’t easy. You’re competing in a crowded market while trying to keep customers happy and your team on track. On top of that, you already know how much trust matters. When someone calls you to... Read more

Why the ‘Build It’ Mentality Doesn’t Work in PR

When the movie “Field of Dreams” came out, everyone remembered one line: “If you build it, they will come.” And sure, it works great for fictional baseball fields in Iowa cornfields. But in public relations, that mindset can leave you... Read more

Lawn and Order: There’s no offseason for franchise PR success

The idea of owning a lawn care franchise might seem a little silly to some when you consider that warm climates year-round can be few and far between, but there are plenty of business opportunities to be found in the... Read more
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