Author Archive for Amanda Greever

Should your PR agency guarantee placements?

We’ve all seen the sales that claim satisfaction is guaranteed or your money back. It sounds good, right? It’s obviously a can’t-lose situation. All too often, an excited buyer will overlook the fine print. Yes, my friend, they miss the... Read more

Maximize your home service expansion through PR

I see so many articles focused on business growth and best practices for scaling your business. A lot of them are coming from our fantastic clients, and I marvel at how they’re helping plumbing, HVAC and other home service companies... Read more

manufacturing public relations

Bolster your in-house team with the addition of manufacturing PR

No one knows your business better than you do, right? You understand the sacrifice and long hours that come with building a successful venture. The blood, sweat and tears that go into it, as the old phrase goes. But it’s... Read more

A PR plan should be at full capacity year-round. Even if the calls are coming in, your PR team should still be hitting the streets to keep momentum building.

Let home service PR be your ‘shoulder’ to lean on year-round

At some points during the year, a home service public relations strategy practically runs itself. Those summer months where the sun is blazing hot keeps the phones ringing for HVAC companies. As someone whose AC has gone out in the... Read more

Ripley PR named one of Newsweek’s Top PR Agencies for 2024

Ripley PR, an award-winning global public relations agency specializing in skilled trades, manufacturing, franchising and B2B technology, has been recognized by Newsweek as one of America’s Top PR Agencies for 2024. To highlight the public relations agencies that are the most... Read more

From crises to your reputation, learn how PR can help you manage

Crisis and the construction industry seem to go together these days. There’s the labor crisis that’s left the industry with an extra 500,000 positions to fill in 2024. That same shortage is giving construction a pretty bad wrap when it... Read more

Do you know how to connect with your target audience? We do.

Reaching different audiences means using different methods, right? If you’re hoping to hire new employees, you’re likely utilizing sites like LinkedIn, Indeed or ZipRecruiter to help connect you with potential hires. You can control the information posted, such as salary,... Read more

Ripley PR Named by Forbes to America’s Best PR Agencies for 2021

Ripley PR, a global public relations agency specializing in skilled trades, B2B and franchising, has been recognized by Forbes as one of the nation’s top PR agencies for 2021. This is the inaugural year Forbes has released the list, alongside... Read more

Speaker giving a talk in conference hall at business event.

‘Discover’ how PR can transform your in-person events

As an introvert, I appreciate the ease and brevity that can come from an email or text exchange. If there’s a chat option for customer service, I’m generally choosing it instead calling a CSR who will remind me my call... Read more

Set your franchise apart from the competition through PR

The COVID-19 pandemic left its mark on so many aspects of our daily lives, from how we greet others to how we get groceries. Perhaps one of the biggest impacts was on the workforce itself. A 2023 Gallup poll noted... Read more

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Public Relations