Author Archive for Amanda Greever

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It’s Time B2B Tech Has Its Own Time in Spotlight

B2C innovations always seem to be at the forefront of tech news. Apple’s newest iPhone or other gadget  always makes waves, and Elon Musk’s latest innovations, like the Cybertruck, have reporters furiously typing up stories. Working smarter While innovations like... Read more

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PR Will Help You Get Your Game Face Ready in the Face of a Crisis

A new streaming service launched recently, and within days, a story was circulating about a possible breach that potentially leaked thousands of accounts. The streaming service later came out and said the breach never happened, but the suggestion of a... Read more

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It’s Time to Step Up Your Game If You Want to Reach Industry Decision-Makers

As a kid, I used to love commercials. Sure, they interrupted my shows, but I got to see new toys I could ask Mom for or what tasty treats my favorite restaurants might have on special. Christmas commercials were especially... Read more

Man working in manufacturing plant

The Most Important Manufacturing Trend: A Good PR Plan

Manufacturing has come a long way, hasn’t it? From the Internet of Things becoming more commonly used to various forms of virtual or augmented reality literally changing how manufacturers see operations, manufacturing trends have become more and more technology-driven. As... Read more

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Teaming up with PR can take your franchise to the next level

When you look up the definition for the word “franchise,” you find several references to teams, groups or memberships. Each word makes sense consider the franchise system can refer to a lot of different things: Sports: Your favorite professional team... Read more

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PR helps you put your best tire forward in a competitive automotive industry

In the last year, my family has gone car shopping twice. The first time was a year ago when our 2001 sedan finally gave up the good fight. And then just last week, we had to replace a second car.... Read more

Three Ways PR Can Strengthen Your Brand

In a world of misinformation, it can be especially important to create a strong brand with a focused message. The digital health industry is continuing to grow and is expected to be worth nearly $540 billion dollars by 2025. As... Read more

Are you marketing to the right audience?

Quick, what’s the first image that pops in your head when you hear the word millennial? If you adhere to society’s stereotypical definition, you’re picturing a young kid who doesn’t want to work and is glued to technology all day.... Read more

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PR Creates Conversations for Your B2B Business

Journalists answer six questions when writing an article: who, what, when, where, why and how. They’re vital to an article’s flow and capacity to be informative. After all, a journalist is having a conversation with his or her readers, and... Read more

Changing mindsets begins with a good PR campaign

My grandad was considered an expert carpenter, and often, he had a waiting list of folks who wanted him to build them a home. I suppose he’s what you would have called a blue-collar worker, though, and for a lot... Read more

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