Anthony Cloud | Ripley PR

Author Archive for Anthony Cloud

Using B2B tech public relations to attract more investors

There is an old saying, “If love makes the world go round, then money greases the axis.” While not the loveliest saying, there can be some truth to that, especially for B2B tech companies. A great tech idea can’t come... Read more

Maximizing your peak season with home service public relations

With spring right around the corner, cleaning and renovation projects are about to increase among homeowners. According to the Home Improvement Research Institute, the go-ahead decision for exterior painting projects is made during the spring and early summer. For interior... Read more

Surviving a FinTech Crisis with B2B Tech Public Relations

In the world of fintech, credibility is everything. Companies big and small are trusting your software to make their lives easier by streamlining processes, automating mundane task or storing important data. You work with clients every day to ensure their... Read more

Shine a Spotlight on your Franchisees with Franchise Public Relations

The relationship between a franchise owner and the franchisor is extremely special. Similar to a marriage, one cannot succeed without the other. It’s that mutual relationship that makes the franchise business model so unique. For plumbing franchisors looking to succeed... Read more

Using East Tennessee Public Relations to Help your Recruiting Efforts

Recruiting the best players isn’t only beneficial when it comes to your favorite college teams. Just like coaches have to reach out and find players that fit their systems, business owners have to have a great team to help them... Read more

Promote Your Local Brand with East Tennessee Public Relations

Public relations isn’t just a tool for larger enterprise companies to utilize for brand awareness. There are local companies that can massively benefit from dipping their toe in public relations as well. In many cases, local businesses are competing against... Read more

Celebrate Manufacturing Day using Manufacturing Public Relations

Manufacturing Day is celebrated annually on Oct. 4, and it shines a spotlight on manufacturing careers by encouraging thousands of companies and educational institutions to “open their doors to students, parents, educators and community leaders,” according to the Manufacturing Institute.... Read more

Stay at the Forefront of the News with Manufacturing Public Relations

Have you ever turned on the TV or logged onto Facebook only to see your competitors front and center? While this may be frustrating, it’s likely they had some help in achieving this goal. While having important news to share... Read more

Manufacturing Public Relations Can Shine a Spotlight on your Partnerships

Partnerships are a great way to increase your products’ reach in different markets. For manufacturing companies, it’s common to partner with reps to push their products. While these strategic partnerships are typically win-win, it can help to publicize those that... Read more

Make a ‘Splash’ with your Next Innovation through B2B Tech Public Relations

Technology runs the world in many cases. Whether it’s catching up on the latest buzz on social media or programming your thermostat to ensure your home is cool when you come back from work, technology plays a major role in... Read more