Attract top manufacturing talent with PR

Manufacturing is rapidly transforming as the evolving global economy, rapidly changing technology, climate concerns and chronic labor shortages unveil new challenges every day.

All companies – big and small, old and new — must develop innovative approaches and strategies to continue reaching their goals. Legacy businesses and scrappy startups are experimenting with innovative solutions to increase productivity and protect their bottom line.

Public relations is an effective way for manufacturers to distinguish themselves in a turbulent marketplace. Defining your company’s identity and message through a consistent, coherent communications strategy can help your business stand out from competitors and connect with customers.

It can also help you build awareness as an employer of choice so you can attract the best talent to your team, which can be critical to establishing and building a competitive edge. Recruiting top talent can reduce turnover, enhancing overall efficiency and ensuring peak performance.

Here are a few ways a great manufacturing public relations partner can help companies attract – and retain – the best talent:

  • Building awareness: An expert manufacturing PR team will help you connect with the audience you need through press releases, earned media opportunities, industry awards and more. That connection will serve as the foundation for trust – and long-term relationships.
  • Establishing credibility: With awareness, you’ll unlock opportunities for your team to position themselves as thought leaders and experts. A PR partner can help your company’s executives and engineers regularly appear on popular podcasts, in online and print trade publications and as speakers at industry events. Top workers will follow the field’s experts.
  • Enhancing online presence: Looking for high-quality, engaging content to boost your brand’s social media profile? A professional PR team can manage and amplify your social media messaging so you can focus on growth.

Highlighting your story and showcasing your expertise is key to recruiting and retaining top manufacturing talent.

If you have had an interview with your local news outlet or penned a byline with a trade journal, you’re ahead of the game. Earned media is the gift that keeps on giving. Not only does it remain visible to online search engines, it can also be repurposed. Turning your earned media into blogs, social media posts and marketing material can give you a competitive edge.

At Ripley PR, our team can build and implement a strategy for standing out in an evolving labor market. Call us at (865) 977-1973 or contact us online to learn more.

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Public Relations