Are you prepared for the next chapter in construction?

The construction industry is experiencing somewhat of a forced evolution this year. While some states deemed construction essential and allowed jobsites to continue, others have paused many projects in efforts to help flatten the curve. Either way, companies in the industry must find a way forward. Like others around the country, your construction company should be focusing on implementing new technology and continuing to pursue top talent. Partnering with an agency well-versed in construction public relations now can help you maximize the action you take and earn recognition for your actions and efforts heading into the next chapter.Two construction workers wear masks and distance themselves from each other

A June article in Construction Inquirer reported that the pandemic has encouraged rapid advancement in technology:

A survey of 250 construction managers by software specialist Procore Technologies revealed 66% of companies rolled out some sort of new technology during lockdown.

The vast majority – 94% – said they saw an improvement in the way their teams work as a result.

Implementing and employing new technologies that result in a better, more efficient environment for your team and better results for your customers is newsworthy and should be shared. The right agency can help announce your tech rollouts to your target audiences with expertly crafted press releases, securing stories and key placement that add credibility to your brand.

Despite the impact of COVID-19 on both the construction industry and schools, The Atlanta Journal Constitution shared that there is still ample opportunity for rising talent:

At the beginning of this school year, the U.S. Bureau of Labor Statistics reported there were 311,000 vacancies in the construction industry and analysts predict those numbers will continue to increase with demand.

Recruiting is a critical part of your business, now perhaps more than ever, but a PR team that understands your workforce can help spread the word about the opportunities at your company through dynamic social media campaigns, targeted ads, trade media placement and more.

At Ripley PR, we understand the construction industry. From contractors to B2B tech vendors, we speak your language and know the expectations of your audience. Above all, we want to help.

To learn more about how we can help promote your brand as the construction space evolves and support your recruiting efforts, contact us at Ripley PR today by calling (865) 977-1973.

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Grayson Shockley

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