Are you marketing to the right audience?

Quick, what’s the first image that pops in your head when you hear the word millennial? If you adhere to society’s stereotypical definition, you’re picturing a young kid who doesn’t want to work and is glued to technology all day.

You’d be wrong.

Group of millennials in meeting with computer

Despite the image mainstream hype has tried to build, millennials — who now range in age from about 23 to 38 — actually make up the largest percentage of the U.S. workforce, and that number is only going to grow. They aren’t the cashier asking if you’d like fries with that, they’re the manager. They’re raising families, starting businesses and their buying power is increasing.

Marketing moves

A recent survey found that 66% of millennials want to start their own business. As a franchisor, what are you doing to market to this generation of budding entrepreneurs? As a franchise public relations firm, we understand how to connect to audiences, including a millennial one.

While the tale about millennials not working hard might be false, the bit about technology is much more accurate. Millennials are incredibly tech-savvy, which means you must innovate to connect with them. There are a few ways to do this, including:

  • Make sure your social media game is strong: Facebook, Twitter, Instagram and YouTube are all ways to pull in millennials. Videos, short posts and actually interacting with your audience all build your brand, especially with this generation.
  • Create content worth reading: Technically, this could also apply to your social media, but blogs are a great way to grab a millennial’s attention if the information is relevant to them.
  • Get your brand in the right publications: All media outlets are not created equal. A story in one magazine could reach a completely different audience than a story in another, so you need to make sure you’re targeting the most beneficial publications.

We’ve got you covered

At Ripley PR, we have a talented team that is skilled in social media, content creation and public relations. We can help you reach the right audience and find owners who will help your franchise grow. Call us today at (865) 977-1973 and let us get started.

Amanda Greever

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