Telehealth is defined as “the use of electronic information and telecommunications technologies to support and promote long-distance clinical health care, patient and professional health-related education, public health and health administration,” according to U.S. Department of Health and Human Services. While not a new concept, the methods of utilizing communications technology to administer care and consultation are perpetually evolving and more patients are getting on board – malicious hackers will, too.
Healthcare IT News tracks the biggest breaches throughout the year, and millions of patient records have been exposed throughout the year across the country as the result of various malware, ransomware and phishing attacks. As the hacks increase, so does the telehealth market. Transparency Market Research has estimated that the growing market will reach $19.5 billion by 2025, up from a $6 billion value in 2016. As more homebound and simply tech savvy patients opt for video conferencing with their physicians and submitting forms online, they are adding to the opportunities criminals have for targeting and seizing highly sensitive data.
Do your clients know you’re prepared for breach attempts on mobile security?
Just as technology perpetually moves forward, so should your offerings as a healthcare IT company. Your brand needs to reflect that, and an agency experienced in health IT public relations can help position you as an expert in the field that’s always ready and able to protect sensitive patient records in the connected world of telehealth.
As you launch new services and expand, the right agency can deliver those announcements to healthcare trade media and into the hands of prospective clients.
Your chosen spokesperson, whether a founder or lead engineer, can be developed and positioned as a thought-leader and expert in the industry, speaking to the right audiences and generating credibility in your brand and abilities to stay on top of the changing landscape of healthcare.
A health IT public relations agency can also help craft your brand online – creating engaging social media that helps educate patients on telehealth, generate awareness to potential clients and drive leads into your funnel.
As the world of healthcare evolves, your healthcare IT business must evolve even faster to stay one step ahead of the biggest threats to patient information. Partnering with the right agency to keep your brand one step ahead too will ensure that everyone knows you’re prepared.
To find out more about how your brand can benefit by partnering with an experienced health IT public relations agency, contact Ripley PR today.