As a franchisor, it’s always exciting when you acquire a new brand.
And when you do that, the best thing you can do is share the news with the masses. It shows that business owners trust your leadership and want to be a part of your franchise system. The key is having the best strategy to reach the right audience.
Hiring an experienced franchise public relations agency like Ripley PR to handle the acquisition announcement can be very beneficial. We have a proven playbook for executing these plans.
Writing a Press Release
The first step towards sharing the news is writing a press release. A release offers several valuable benefits for businesses, including increased media coverage, enhanced brand visibility, and improved credibility. Our skilled content team can draft the release to control the message you want to deliver and share it with the masses, which can draw the attention of journalists and media outlets. The broader exposure can also boost search engine optimization (SEO), and drive traffic to your website.
Pitching the Media
With an exciting company announcement, you want to create as much buzz as possible. Our experienced media relations team can craft targeted pitches with the release, and secure interviews with industry-specific outlets and podcasts. These pitching efforts can put your company in front of your desired audience, so you can be viewed as industry leaders and experts.s is how you can draw extra exposure to your announcement, all while maintaining control over the messaging and narrative shared with the public.
Posting on Social Media
Social media is key to reaching a new audience. You can leverage press release pickup in industry publications by sharing those links on your social media platforms. Being active on social media by sharing company news has so many benefits, like enhancing credibility and trust, increasing brand visibility, and creating lead generation and sales for your new brand.
If you’re ready for an experienced team of public relations professionals to craft your next brand announcement, reach out to us online here. Or you can give us a call at (865) 977-1973.
