Adopting new technology is a big investment for any company, requiring not just financial resources but a significant commitment to team training and strategic deployment. To feel confident about this investment, companies need to know not only that they’re buying a good piece of software, but also that they’ll receive the support they need from a tech company that truly understands their industry.
For B2B tech companies, then, it’s imperative to convey credibility. One of the best ways to do so is to cultivate a reputation for thought leadership. That’s no small undertaking, but partnering with a PR agency can make it achievable.
Leveraging B2B tech public relations to gain awards recognition
One way in which a B2B tech public relations agency can provide a credibility boost is by facilitating industry awards recognition.
Industry awards are more than just trophies; they represent third-party validation of a company’s excellence. PR agencies have the right expertise to identify the most relevant award programs for a particular vertical, including ones that highlight product innovation, workplace culture and executive leadership.
A good PR partner will also handle submissions from start to finish, ensuring the nomination tells a compelling story that stands out to judges. All of this can yield increased credibility, which can strengthen the brand’s positioning in the marketplace.
Securing high-profile speaking engagements at industry events
Another way in which a PR partner can boost B2B credibility is by booking speaking opportunities at conferences, tradeshows and other industry events.
Speaking engagements put executive leaders directly in front of their target audience. A PR agency will proactively pitch executives as experts on trending topics, craft speaker bios and abstracts that resonate, even handle the logistics of getting those thought leaders on stage.
These opportunities not only showcase subject-matter expertise, they also create compelling content for further promotion on social media, blogs and earned media outlets. Again, the right public relations partner can help with all of this.
Choosing the right PR partner
Thought leadership doesn’t happen by accident. It’s the result of a sound strategy and a lot of hard work. Partnering with the right PR agency is critical. Ripley PR has a proven track record working with B2B tech clients, helping them build trust and credibility through award recognition, speaking opportunities and more. Ready to learn more? We invite you to contact Ripley PR online or call us at (865) 977-1973.
