There’s nothing nicer than a gorgeous spring or fall day when you don’t need the heat or the A/C, unless you’re the owner of an HVAC business.
But an experienced home service public relations partner such as Ripley PR can help you keep the service calls coming when you typically experience a slump.
What do you see homeowners ignore, or common mistakes and daily habits that end up costing them money when they turn on the heat or A/C for the first time that season?
That’s the foundation for an article or interview to share some tips and the importance of routine maintenance. Our media pros understand the stories that reporters are looking for, and research the trending news that’s making headlines in your city.
The shoulder seasons are also perfect times to get the word out about your non-core services or announce the addition of a service or new technology you’re bringing to the area. For example, our team can let local reporters know that you can talk about how duct cleaning can improve indoor air quality during fall allergy season. Our team of writing professionals will craft your press release to share the word about your company’s latest news and updates.
Perhaps your business has a unique founding story, or long history in the community. Or company leaders are mentoring a new generation of workers starting their career path. Sharing details about what makes you and your company unique can grab the attention of a reporter who is eager to tell a memorable story.
A little downtime also provides the opportunity for community outreach and charitable giving. Coming together as a team for a cause such as a fundraising walk, food or clothing drive, or cleanup effort is a great teambuilding activity and shows the caring and positive culture of your company. And our PR pros will make sure to tell our media contacts about it.
PR positions you as the trusted expert in your market for all the seasons of your business.
If you’re ready to see what a public relations partner can do for your business, contact us or give us a call at 865-977-1973.
