Marketing and public relations are the ultimate tag team. East Tennessee public relations strategies, along with marketing, can make your company stand out as a leader in the area.
By incorporating PR with your marketing efforts, you can see an increase in credibility, earned media coverage, and engagement with your audience.
Credibility
Marketing does a great job of promoting your business. It’s the job of an experienced PR team to increase the credibility of your brand with that promotion. By ensuring your business is providing industry expertise and bonafide storytelling, your local perception will continue to increase. Whether it’s the marketing team sharing an award the PR team helped you win, or sharing a story that was secured by PR efforts in the media, your trust will be earned. 
Earned Media Coverage
East Tennessee public relations tactics can boost your marketing efforts with “free” publicity. Earned media coverage is something that’s not paid for. Whether it’s a press release or an event pitch, PR can help get your company covered in the Knoxville media. Once you’re on WBIR, the marketing team can utilize this coverage in their marketing content. By increased credibility and earned media coverage, you will see a rise in audience engagement.
Engagement
With your coverage and credibility built up, this will lead to more exposure. The right exposure can lead to an increased audience engagement. The right PR team can help the marketing team with this through social media strategies. By creating relevant content and understanding your audience, participation will see an increase.
If you’re ready to compliment marketing with your , reach out to Ripley PR online or at 865-977-1973.
