Do you know two things that can go together like mashed potatoes and gravy? Or, if you are a car person, what could work together like oil in an engine? Marketing and public relations!
While the two take different approaches, the overall goal for both is to generate success for the client. For home service marketing directors, partnering with a public relations agency can prove to be a tremendous asset. With competition being fierce in most markets, PR can help your home service company be seen as the agent of authority in your area.
Adding a home service public relations approach to your marketing efforts can have several benefits. According to Hubspot, 82% of marketers actively used content marketing in 2022 while 70% invested in content marketing throughout the year. For many public relations agencies, content plays a major role in their PR strategy.
As part of the partnership with a PR agency, marketing directors and the public relations team can develop a content strategy that both sides can focus on. One of the main goals of Ripley PR is securing media opportunities for our clients. Based on the strategy, we can pitch topics to trusted publications that support your marketing efforts while also building the client as a thought leader in the space.
Another aspect of content marketing that a skilled public relations agency can assist contractors with is blogging. According to Hubspot, 48% of companies that have a content marketing strategy leverage blogging. Of that 48%, over 55% percent say it’s effective and 10% say it generates the biggest return on investment.
At Ripley PR, blogging is just one of our specialties. Our experts develop error-free blogs that are ready to publish. These thought leadership pieces of content can be shared on various mediums such as social media or the website. By sharing on social media, you are presenting your target audience with a piece of content that may generate a lead.
If you are ready to partner with a PR agency that can work side-by-side with your marketing department, give our experts a call at (865) 977-1973 or contact us online.
