A strong PR partnership can connect your franchise brand with the right audience, even in uncertain times

The COVID-19 pandemic turned the American economy on its head, leaving millions unemployed and scared. While there has been marked improvement at times, there are still a lot of folks — of all ages — wondering “what’s next?” as they job search and contemplate if it’s time for a career change.  

In a recent column, Forbes contributor Don Daszkowski offered some thoughts on a potential career change for “older” adults:

… (People in their 60s) are healthier and living longer. In a lot of ways, you might say that 60 is the new 40. Except for one problem: No one wants to hire a 60-year-old. … With lots to contribute and years of wisdom

 and experience behind them, many older adults are ripping up their resumes and turning to franchising for a career change. Franchising offers an opportunity for a true second act but with more control and security than going up against a bunch of 20-somethings for that next soul-crushing job.

He’s not wrong. We specialize in franchise public relations, and we see the impact our clients have on everyday folks. Franchising is open to everyone, no matter your age or business prowess. The amazing franchises we work with are changing lives and giving folks hope and a new direction. We love sharing those stories.

At Ripley PR, we understand the franchising industry better than any other agency out there. We believe franchise opportunities can improve lives, and we work hard to help our clients expand their brand by getting them in front of the right audience.

From interviews in both mainstream and industry publications to stellar social and content creation, our team knows how to help franchise brands get ahead. There are a lot of unknowns for folks these days, but you can be certain your franchise needs a strong PR strategy in place to tackle what comes next. Contact us today or give us a call at 865-977-1973, and we’ll help you create one.


Amanda Greever

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