From the time our ancestors first traipsed the globe in the prehistoric era, humans have been building shelter.
From simple huts to the Great Pyramids to the skyscrapers that grace the world’s largest cities today, humans have held a keen interest in construction.
And, while technology has always been a part of the construction industry, it wasn’t until recently that construction teams started using some form of Software as a Service (SaaS). This has helped them better manage their people, fleets and projects.
So, how do you get your B2B SaaS software to stand out from others in the construction space?
You need an effective B2B SaaS public relations strategy with a PR team that understands the construction industry and how SaaS technology can make the industry more effective. With the next wave of innovation in construction SaaS, standing out from the crowd might be harder than you think.
The Right Contacts
If you have worked in the SaaS industry for any length of time, you probably already know some media contacts who cover technology.
But you may not know the news reporters and trade journalists who regularly cover the construction space. And you need those contacts to earn independent media coverage to build trust and credibility in the market.
Even if you have a solid marketing budget, you need a PR partner that has connections in the construction and SaaS industries. Several studies have shown that consumers often trust articles written by unbiased third parties over advertisements.
Your Brand Reputation
Tech companies, particularly startups, often find that they have trouble building trust with potential clients. With so many startups and technology-based companies coming online daily, it’s hard to attract attention.
If you want to convince potential customers that your product is superior, you need to build a portfolio of content that shows your expertise. This requires that you put yourself and your critical leadership forward as thought leaders in the industry.
You need a consistent combination of well-written press releases, bylined articles and blog posts to be seen as an expert. This gets your name out to reporters in the news and trade media.
With all you have to do, it’s hard to find time to write the content you need to build your reputation.
That’s where a public relations partner like Ripley PR comes in. Our content writers have written about the B2B, construction and SaaS industries for years and understand your world. Our media relations team also has the contacts within the news media and trade publications to go to bat for your professionalism, even if you are a startup.
If it’s time to get your name in the news, call Ripley PR at (865) 977-1973 or contact us online. We want to start promoting your company today.
