Creating videos is a powerful tool to help grow your manufacturing business. According to a recent study, 70 percent of B2B buyers watch a video sometime during their buying process. And researchers are viewing 30 minutes or more of B2B-related videos during their product research process.
Are you making the most of this powerful tool?
The B2B Path to Purchase study showed that videos help extend the conversation of your product.
They’re [product researchers] watching the videos that appear on YouTube because they find them highly useful. These videos are also helping extend the conversation: When asked what they did after watching, B2B researchers said they talked to colleagues, looked for more information, visited a brand’s website/store, or shared the video. Start to finish, videos are playing an increasing role for these researchers. That means you need to be producing content that helps them learn about, compare, and research their B2B purchases.
Manufacturing public relations specialists can help you create useful videos for your business.
Typical videos that grab the most attention to drive sales include:
- Videos about product features
- How-to videos
- Professional reviews
The manufacturing public relations experts at Ripley PR have years of experience creating compelling video content for manufacturing businesses. Contact us today to discuss how you can boost awareness and sales with videos.