Consummate businessman and motivational speaker Zig Ziglar knew what he was talking about.
And when he said, “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you,” he knew the importance of a good reputation.
Studies have shown that seven out of 10 people will buy more from brands they trust, but you’ll need a home service public relations strategy to start building your positive reputation.
Community Matters
One of the best ways to build up your home service company’s local reputation is to get more involved in your community.
Whether you’re bringing lunch to teachers or donating services to the local animal shelter, getting out is the key. By involving yourself in the community, you begin to build relationships that are beneficial to your company’s growth.
But more importantly, your involvement helps the community at large. And a healthy and vibrant community benefits residents and business owners alike.
You never know when your commitment to improving your local area will impress a potential client, partner or even the local media.
But what you should never do is focus on community involvement with the sole purpose of getting back profits in return.
Align Your Outreach
Your commitment to bettering your area should be focused on the causes you and your employees care about. Maybe you already personally donate to a charity or you could always poll your staff to see what issues are important to them.
Either way, you make sure that the organizations you support align with your overall vision for your business and your community. If you genuinely care about the issue you support, people will recognize your commitment.
Get Recognition
Once you have identified your cause, use your owned media—social media, blogs, etc.—to showcase your actions. This is a great way to get your message out. You should also craft a press release announcing your project and invite the local media before the event.
And, once the event is underway, assign someone to take lots of pictures at your fundraising or volunteer event. You can use these with releases, blogs and social media. And candid shots of employees are always great to have.
If you’re genuine in your outreach, your company will be seen in a positive light. This helps you build trust in your service area.
But if you’re not familiar with how public relations works, it can be difficult to build a home service PR plan. That’s where Ripley PR comes in.
Ripley PR is one of the nation’s top home service public relations companies because we understand that industry. Give us a call at (865) 977-1973 or contact us online to see how we can help you improve your reputation.
