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How storytelling can help your business during organizational change

Posted on: July 25th, 2019 by JD Sizemore, Account Director, Client Services No Comments

How do you persuade people to change? How do you get people to work together? How do you communicate who you are? How do you lead your team and customers into the future? If you’re in an organization looking to spark change, these are just some of the questions you might be grappling with. Change […]

Why storytelling is key for B2B awareness

Posted on: May 2nd, 2019 by JD Sizemore, Account Director, Client Services No Comments

From a historical perspective, storytelling is as old as our time here on Earth. It’s an intrinsic human characteristic — something that is in our very nature. Over the years, storytelling has shifted from oral traditions to written narratives, from photographs to videos and recordings. While advancements in technology have allowed storytelling to take on […]

Rev Up Your Automotive PR Through Storytelling

Posted on: December 31st, 2018 by Joel Davis, Content Supervisor No Comments

The automotive industry has always been in the business of stories. The allure of cars has been a prominent thread winding through popular culture for generations. People aren’t interested in just buying automotive products. They are interested in the stories those products tell —stories about the freedom of the road, about luxurious lifestyles, or about […]

The Human Element – How Franchise Public Relations Can Help Achieve Growth Through Storytelling

Posted on: April 6th, 2018 by Grayson Shockley No Comments

Franchise media followers regularly read the usual reports of sales figures, location growth and financial stability, and potential franchise owners will scan myriad digital indexes in hopes of finding the perfect, most fail-safe franchise for their investment dollar. With the wealth of information available online about franchise brands available for purchase, it can seem as […]

Harnessing the power of storytelling to sell franchises

Posted on: September 20th, 2017 by JD Sizemore, Account Director, Client Services No Comments

Six stories you can tell to get prospects to fall in love with your franchise Before there was the written word, the only way we passed along information from person to person, group to group, and generation to generation was through storytelling. Storytelling is and will always be a powerful medium, but it’s not just […]

Narrative Hooks: The Power of Storytelling in Marketing

Posted on: May 17th, 2017 by Joel Davis, Content Supervisor No Comments

Stories make the world go round. Even the world of B2B and franchise public relations. People don’t simply buy products or services. They are often buying stories – the stories of the customers who talk about your products and who use your services, the stories you tell about the quality of your business. I’m a […]

How good storytelling can help get your good news out to the world

Posted on: December 19th, 2016 by Heather Ripley, Founder/CEO No Comments

No matter what type of business you are in, you have a story to tell. It could be that your business was started in your garage and worked up to having multiple locations or you may have had your home service business in your family for four generations and you are looking to hand the […]

Why Storytelling is Crucial in B2B Public Relations

Posted on: February 5th, 2014 by Heather Ripley, Founder/CEO No Comments

Did you watch this year’s Super Bowl for the game itself or for the commercials? The ads from companies like Budweiser, Doritos, and Coca-Cola are often as highly anticipated as the championship—in fact, some research has suggested that as many as 75 percent of people watch the Super Bowl for the commercials as much as, […]

Brianna Langley

Posted on: August 22nd, 2019 by slamdot hostmaster

Brianna Langley – PR Coordinator Brianna loves crafting compelling stories. After years honing her storytelling skills as a marketing copywriter and editor, she now helps Ripley PR clients share their stories and build their brand awareness through media coverage. Born in Knoxville, Brianna spent several childhood years in Eastern Europe. At Lipscomb University, she studied […]

Communicating Your Franchise Story to Potential Owners

Posted on: August 22nd, 2019 by Heather Ripley, Founder/CEO No Comments

Every franchise network has two major stories to sell. Both are about value. One story is for the customers, the people who are buying goods and services from franchise locations. The other story is for potential franchisees. Successful franchise public relations requires that your brand understand the difference between them. Speaking to Your Customers When […]

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