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Growing Construction Tech Against the Status Quo

Posted on: July 7th, 2021 by Cole Carver No Comments

There’s an old phrase that says “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” We don’t ride horses to the grocery store, and we don’t create newspapers on the printing press anymore – so why is construction tech treated any differently? Construction companies will often shy away from […]

Stay Calm with a Solid Construction Tech Crisis Plan

Posted on: May 10th, 2021 by Heather Ripley, Founder/CEO No Comments

It’s a fact of life. Your construction tech business is going to experience a crisis at some point. It’s not a matter of if. It’s a question of when. A crisis can take many forms. It could be an extended service outage, a breach in data security, or a social media controversy involving an employee […]

When is PR the best choice for your construction tech company?

Posted on: February 10th, 2021 by Amanda Greever No Comments

There are things in life that you don’t really need until you need them. Take health insurance or even car insurance? If you want to get really heavy, you can throw life insurance in there, too. Each month we pay our monthly dues to ensure that we’re covered in case of an emergency, right? The […]

Are you using PR to transform your construction tech company into the industry leader?

Posted on: August 21st, 2020 by Heather Ripley, Founder/CEO No Comments

  Construction technology is challenging the status quo in an industry that is just now starting to accept change and innovate with groundbreaking new tools including automation, artificial intelligence, and software that saves time and produces a more consistent product. With all the new tech options coming onboard at a rapid pace, how does your […]

Are you Using Case Studies to Leverage New Leads for your B2B Construction Tech Business?

Posted on: July 29th, 2020 by Heather Ripley, Founder/CEO No Comments

Effective lead generation funnels for B2B construction tech businesses is critical to their success. Some businesses use one main way to acquire new customers while others have developed several lead generation strategies. Some of those include attending trade shows, buying digital ads and email marketing. But there is another way to attract new customers that […]

Promoting Construction Tech in Challenging Times

Posted on: July 1st, 2020 by Heather Ripley, Founder/CEO No Comments

Sometimes challenging times mean new opportunities. Tech companies are in a position to capitalize on the accelerating adoption of technology by the construction industry. Although the industry as a whole had already begun shedding its traditional reluctance to adopt new technologies in recent years, the coronavirus pandemic is fueling the drive to adopt the tech […]

Use Social Media to Recruit the Best Construction Tech Workers

Posted on: June 23rd, 2020 by Heather Ripley, Founder/CEO No Comments

Many industries are feeling the pain of the last few months’ COVID-19 restrictions and stay-at-home orders, especially the construction business and its affiliated industries. Speculation about how the future looks for these industries is widespread, but most are encouraging. What does that mean for construction tech recruitment? More than ever before, potential workers will be […]

Planning Construction Tech PR for the New Normal

Posted on: May 6th, 2020 by Heather Ripley, Founder/CEO No Comments

After all is said and done, the COVID-19 pandemic has transformed daily life for billions.  Even after it finally fades away, businesses will find themselves having to chart their way through a new normal. Concerns about future pandemics or a resurgence of COVID-19 mean that individual and businesses will have to learn to operate in […]

How PR can help your construction technology company connect with contractors

Posted on: March 17th, 2020 by Matthew Everett No Comments

Technology will continue to disrupt the construction industry – but public relations can give your company an edge Construction Dive’s recent survey of the seven most striking construction technology innovations was a pretty standard look at the tech products and services that are currently upending the building industry – drones, VR, AI, robotics and sensor […]

Break New Ground for Your Business with Construction Tech PR

Posted on: February 5th, 2020 by Ripley PR No Comments

The construction industry is embracing technology. Every day, jobsites around the world are becoming more connected with Internet of Things devices, drones, AI and more. But how does a company like yours, buried deep in the B2B construction tech space, boost itself to visibility in such a crowded market? By working with an agency that […]

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