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B2B Public Relations Uses Social Media to Give Your Brand an Image Makeover

Posted on: August 5th, 2020 by Ripley PR No Comments

When clients consider your B2B brand, they are doing to do their homework. And, what other what they find out about your brand online is going to have a huge impact on whether they decide to do business with you or not. Remember what they say about first impressions — there are no do-overs. If […]

Three Ways to Get the Most Out of B2B Public Relations

Posted on: June 5th, 2019 by Matthew Everett No Comments

Conventional wisdom says any publicity is good publicity. There are plenty of exceptions to that rule, but it tends to be more relevant for B2C companies than B2B ones. Reaching the widest possible audience pays off more when your top goals are increasing brand awareness and reaching new markets. For B2B companies, though, effective public […]

B2B Public Relations to Beat Out the Competition

Posted on: May 24th, 2019 by Ripley PR No Comments

Your audience wants to get to know you before you ever meet in person. They have a right to know who they are considering and you have the opportunity to gain their trust through great B2B public relations.

The Power of Video in B2B Public Relations

Posted on: April 22nd, 2019 by Grayson Shockley No Comments

One could argue that one of the advantages a B2B company has in delivering its message is that most operating in the B2B space occupy a niche and have a very clear audience. B2C companies may have an ideal customer base and some key demographics, but more often than not B2C companies shoot far and […]

4 results B2B public relations can deliver

Posted on: January 21st, 2019 by Heather Ripley, Founder/CEO No Comments

If you’re in the business of selling to other businesses, public relations needs to be a part of your communications strategy in 2019. B2B public relations encompasses a wide variety of tactics—from social media, events and content creation to reputation and crisis management—and the right strategy, customized with your goals in mind, can offer solid, […]

3 B2B Public Relations Myths to Put to Bed

Posted on: December 20th, 2018 by Heather Ripley, Founder/CEO No Comments

At Ripley PR, one of our specialties is B2B public relations. We work with companies all across the globe that don’t sell a single item to consumers. Along the way, we’ve found that there are some misconceptions about public relations and how useful it can be for business-to-business companies. From believing PR won’t benefit them […]

The Strategy Behind Results: B2B Public Relations

Posted on: October 17th, 2018 by Heather Ripley, Founder/CEO No Comments

Implementing a public relations strategy can be the just inspiration your company needs to create stronger partnerships and increase revenue. When you think about the future of your business, it’s important to consider whether or not you’re leveraging all the tools for growth that you can. B2B public relations encompasses everything from social media, events […]

Five Myths About B2B Public Relations

Posted on: June 4th, 2018 by Amanda Greever No Comments

Owning a B2B company comes with a variety of challenges, from planning to figuring out the best practices. There are details that have to be worked out across the board. When it comes to marketing and potential growth, though, that’s where a B2B public relations agency, like those at Ripley PR, come in. There are […]

3 Ways B2B Public Relations can help PEOs

Posted on: April 26th, 2018 by Grayson Shockley No Comments

As a Professional Employer Organization, you hold a tremendous amount of responsibility regarding a company’s workforce in your hands. You manage payroll, benefits, workers’ compensation and more for your clients, and the result of your efforts is a client company that can put more time and focus on providing excellence to their customers. Many companies […]

B2B public relations – Different audiences demand different approaches

Posted on: December 4th, 2017 by Ripley PR No Comments

In public relations, a firm’s approach depends on its audience. For example, a product recall typically triggers a public relations crisis. An automobile manufacturer, say, recalls millions of vehicles because the transmission system in certain models can freeze up without warning. While the recall is a single situation, it will result in two public relations […]

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