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PR Can Give You SEO, But SEO Can’t Give You PR

Posted on: December 5th, 2017 by Heather Ripley, Founder/CEO No Comments

When I speak with home service business owners, they know they need to use Search Engine Optimization (SEO) techniques to make sure their website shows up well on Google searches. And everyone knows the value of having a business’ website appear on the first page of a Google search. So having a website that has […]

SEO in the Manufacturing Industry: Why Public Relations is Key

Posted on: September 18th, 2017 by Heather Ripley, Founder/CEO No Comments

As manufacturing organizations start paying more attention to search engine optimization (SEO) efforts that will help them increase visibility and drive more traffic to their websites, decision makers in the industry start to realize that this shift in marketing and public relations is also a shift in the way they promote their products. Ten years […]

How press releases improve SEO for your franchise

Posted on: February 1st, 2017 by JD Sizemore, Account Director, Client Services No Comments

Two ways press releases increase website traffic to your franchise website As franchise public relations experts, we know that first and foremost the goal of any press release should be to share newsworthy information about your franchise and franchisees. A press release that does not accomplish this in a succinct, objective way, isn’t really worth […]

B2B Public Relations & How It Improves SEO

Posted on: November 13th, 2014 by Heather Ripley, Founder/CEO No Comments

B2B public relations goes beyond press releases. It’s an all-encompassing approach to earned media, and as the lines continue to blur between public relations, marketing and advertising the impact of PR on search engine optimization (SEO) is becoming increasingly apparent. Like many business executives, SEO is most likely the primary focus of your online strategy. […]

SEO Challenges and Tips for Franchise Websites

Posted on: December 12th, 2013 by Heather Ripley, Founder/CEO No Comments

Search Engine Optimization (SEO) tactics for website rankings have changed a lot over the years. At the same time, franchising has changed as well, becoming an excellent way to open a new business with an infrastructure already in place. But creating a great franchise website poses a number of issues. Franchises come in all shapes […]

How B2B Public Relations Positively Impacts Your SEO

Posted on: June 20th, 2013 by Heather Ripley, Founder/CEO No Comments

Search engine marketing should be a vital part of your B2B public relations strategy. Effective public relations can help build your company’s brand awareness, improve your online rank and drive more of your potential clients to your website. Pay-Per-Click (PPC) might be the first thing you consider when you think about your current search engine […]

The Favorite Local Expert

Posted on: January 17th, 2019 by Kaitlyn Clark No Comments

Home service tradesmen are an invaluable asset to homeowners. Your home needs a check-up just like your dental and wellness. How do you become a local household name and build a steady clientele? Here are some ways you can boost engagement and become the favorite home service expert in your community. Communicate seasonal wellness– Encouraging […]

Let’s Get Real: Authenticity is Key for Marketing and PR

Posted on: January 17th, 2019 by Shannon Carey No Comments

Today’s audience is inundated with ads and marketing all day, every day. As a result, they’ve grown thicker skins when it comes to attempts to sell. They’re viewing advertising and marketing with a skeptical eye. According to Statista, in 2017 only 39 percent of American consumers said they trusted advertising, down from 50 percent in […]

Picture Outstanding Tech Public Relations

Posted on: January 16th, 2019 by tshaw No Comments

Tech firms would never use outdated hardware or software, but when it comes to the photography on their websites and in their marketing material… Well, let’s just say it can often use a major upgrade.  Ripley PR can help. We understand that quality, professional photography and other corporate communications and public relations tools are well […]

Your Franchise Needs a Unified Social Media Strategy

Posted on: January 15th, 2019 by Kristin Hankins No Comments

It’s no longer a question of whether or not your franchise should be using social media. In 2019, it’s a requirement. Social media use was up 13% in 2018 with over 3.1 billion people using it, and 11 new people start using it every second. That’s a lot of potential leads and customers for your […]

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Public Relations