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PR Can Give You SEO, But SEO Can’t Give You PR

Posted on: December 5th, 2017 by Heather Ripley, Founder/CEO No Comments

When I speak with home service business owners, they know they need to use Search Engine Optimization (SEO) techniques to make sure their website shows up well on Google searches. And everyone knows the value of having a business’ website appear on the first page of a Google search. So having a website that has […]

SEO in the Manufacturing Industry: Why Public Relations is Key

Posted on: September 18th, 2017 by Heather Ripley, Founder/CEO No Comments

As manufacturing organizations start paying more attention to search engine optimization (SEO) efforts that will help them increase visibility and drive more traffic to their websites, decision makers in the industry start to realize that this shift in marketing and public relations is also a shift in the way they promote their products. Ten years […]

How press releases improve SEO for your franchise

Posted on: February 1st, 2017 by JD Sizemore, Account Director, Client Services No Comments

Two ways press releases increase website traffic to your franchise website As franchise public relations experts, we know that first and foremost the goal of any press release should be to share newsworthy information about your franchise and franchisees. A press release that does not accomplish this in a succinct, objective way, isn’t really worth […]

B2B Public Relations & How It Improves SEO

Posted on: November 13th, 2014 by Heather Ripley, Founder/CEO No Comments

B2B public relations goes beyond press releases. It’s an all-encompassing approach to earned media, and as the lines continue to blur between public relations, marketing and advertising the impact of PR on search engine optimization (SEO) is becoming increasingly apparent. Like many business executives, SEO is most likely the primary focus of your online strategy. […]

SEO Challenges and Tips for Franchise Websites

Posted on: December 12th, 2013 by Heather Ripley, Founder/CEO No Comments

Search Engine Optimization (SEO) tactics for website rankings have changed a lot over the years. At the same time, franchising has changed as well, becoming an excellent way to open a new business with an infrastructure already in place. But creating a great franchise website poses a number of issues. Franchises come in all shapes […]

How B2B Public Relations Positively Impacts Your SEO

Posted on: June 20th, 2013 by Heather Ripley, Founder/CEO No Comments

Search engine marketing should be a vital part of your B2B public relations strategy. Effective public relations can help build your company’s brand awareness, improve your online rank and drive more of your potential clients to your website. Pay-Per-Click (PPC) might be the first thing you consider when you think about your current search engine […]

Tell a story that sets your business apart with franchise PR

Posted on: November 13th, 2018 by Matthew Everett No Comments

A public relations agency can’t turn a lousy franchise into a great one. Without a fantastic product or service, or a reliable franchise system, even the most dedicated PR firm won’t help in the modern hypercompetitive market. But a good PR company can help a great franchise succeed. If you know that your franchise offers […]

Putting Corporate Social Responsibility in the Driver’s Seat of Automotive Public Relations

Posted on: November 8th, 2018 by Heather Ripley, Founder/CEO No Comments

Promoting corporate responsibility through public relations Automotive technology companies no longer just engineer components, they have to engineer corporate values that appeal to both consumers and decision-makers. In today’s marketplace, corporate social responsibility (CSR) is a not an optional feel-good exercise. It keeps businesses competitive. Living Your Values It’s a golden age for automotive technology […]

3 reasons HVAC, plumbing and electrical companies should partner with a social media professional

Posted on: November 7th, 2018 by Grayson Shockley No Comments

It’s safe to say that no home service business owner would doubt the value of a social media presence in 2018 – to say that it’s anything less than a necessity at this point would require one lengthy explanation and quite a compelling argument. Acknowledging the importance of not just having a social media presence […]

Building the Perfect Manufacturing Message

Posted on: November 5th, 2018 by Heather Ripley, Founder/CEO No Comments

In today’s world, manufacturing businesses fight for visibility in a crowded economic sector. To earn the attention of consumers, decision-makers, and potential employees, your company needs a solid manufacturing public relations strategy. Like any other manufacturing process, a great PR strategy has several moving parts. So, let’s break it down. Social Media If you’re looking […]

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