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PR Can Give You SEO, But SEO Can’t Give You PR

Posted on: December 5th, 2017 by Heather Ripley, Founder/CEO No Comments

When I speak with home service business owners, they know they need to use Search Engine Optimization (SEO) techniques to make sure their website shows up well on Google searches. And everyone knows the value of having a business’ website appear on the first page of a Google search. So having a website that has […]

SEO in the Manufacturing Industry: Why Public Relations is Key

Posted on: September 18th, 2017 by Heather Ripley, Founder/CEO No Comments

As manufacturing organizations start paying more attention to search engine optimization (SEO) efforts that will help them increase visibility and drive more traffic to their websites, decision makers in the industry start to realize that this shift in marketing and public relations is also a shift in the way they promote their products. Ten years […]

How press releases improve SEO for your franchise

Posted on: February 1st, 2017 by JD Sizemore, Account Supervisor No Comments

Two ways press releases increase website traffic to your franchise website As franchise public relations experts, we know that first and foremost the goal of any press release should be to share newsworthy information about your franchise and franchisees. A press release that does not accomplish this in a succinct, objective way, isn’t really worth […]

B2B Public Relations & How It Improves SEO

Posted on: November 13th, 2014 by Heather Ripley, Founder/CEO No Comments

B2B public relations goes beyond press releases. It’s an all-encompassing approach to earned media, and as the lines continue to blur between public relations, marketing and advertising the impact of PR on search engine optimization (SEO) is becoming increasingly apparent. Like many business executives, SEO is most likely the primary focus of your online strategy. […]

SEO Challenges and Tips for Franchise Websites

Posted on: December 12th, 2013 by Heather Ripley, Founder/CEO No Comments

Search Engine Optimization (SEO) tactics for website rankings have changed a lot over the years. At the same time, franchising has changed as well, becoming an excellent way to open a new business with an infrastructure already in place. But creating a great franchise website poses a number of issues. Franchises come in all shapes […]

How B2B Public Relations Positively Impacts Your SEO

Posted on: June 20th, 2013 by Heather Ripley, Founder/CEO No Comments

Search engine marketing should be a vital part of your B2B public relations strategy. Effective public relations can help build your company’s brand awareness, improve your online rank and drive more of your potential clients to your website. Pay-Per-Click (PPC) might be the first thing you consider when you think about your current search engine […]

Why PR is Critical as Health IT Responsibilities Continue to Increase

Posted on: September 20th, 2018 by Grayson Shockley No Comments

According to the PwC Healthcare Research Institute, two of the top 12 industry impacting trends for 2018 are the increasing investments in and development of artificial intelligence and the security surrounding the many connected devices in healthcare facilities, also known as their “internet of things” or IoT. Given that a breach into a facility’s artificial […]

How PR Can Help Your Construction Tech Company

Posted on: September 18th, 2018 by Heather Ripley, Founder/CEO No Comments

If your business sells a technology solution to construction companies, you have a lot of competition.  According to many construction publications, new technology geared towards construction firms is getting more and more popular, and as a result, harder for many construction firms to make a decision on which technology to choose when they’re making an […]

Ripley PR’s Construction Public Relations Can Give You an Edge in a Competitive Labor Market

Posted on: September 14th, 2018 by Matthew Everett No Comments

One of the biggest business news stories of 2018 has been the shortage of skilled labor, particularly in blue-collar industries like construction and home services. The construction industry is booming – many sectors reported double-digit growth in the first half of the year. But there aren’t enough trained, experienced workers to fill all those available […]

Recruiting Manufacturing Employees During a Labor Shortage

Posted on: September 12th, 2018 by Ripley PR No Comments

The manufacturing world is changing and that brings challenges like a tight labor market, higher material costs, and increased global competition. Manufacturers can’t just continue to do business as they always have – they need to evolve to thrive. The National Association of Manufacturers reports that about 426,000 manufacturing jobs in the U.S. are unfilled […]

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