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PR Can Give You SEO, But SEO Can’t Give You PR

Posted on: December 5th, 2017 by Heather Ripley, Founder/CEO No Comments

When I speak with home service business owners, they know they need to use Search Engine Optimization (SEO) techniques to make sure their website shows up well on Google searches. And everyone knows the value of having a business’ website appear on the first page of a Google search. So having a website that has […]

SEO in the Manufacturing Industry: Why Public Relations is Key

Posted on: September 18th, 2017 by Heather Ripley, Founder/CEO No Comments

As manufacturing organizations start paying more attention to search engine optimization (SEO) efforts that will help them increase visibility and drive more traffic to their websites, decision makers in the industry start to realize that this shift in marketing and public relations is also a shift in the way they promote their products. Ten years […]

How press releases improve SEO for your franchise

Posted on: February 1st, 2017 by JD Sizemore, Account Director, Client Services No Comments

Two ways press releases increase website traffic to your franchise website As franchise public relations experts, we know that first and foremost the goal of any press release should be to share newsworthy information about your franchise and franchisees. A press release that does not accomplish this in a succinct, objective way, isn’t really worth […]

B2B Public Relations & How It Improves SEO

Posted on: November 13th, 2014 by Heather Ripley, Founder/CEO No Comments

B2B public relations goes beyond press releases. It’s an all-encompassing approach to earned media, and as the lines continue to blur between public relations, marketing and advertising the impact of PR on search engine optimization (SEO) is becoming increasingly apparent. Like many business executives, SEO is most likely the primary focus of your online strategy. […]

SEO Challenges and Tips for Franchise Websites

Posted on: December 12th, 2013 by Heather Ripley, Founder/CEO No Comments

Search Engine Optimization (SEO) tactics for website rankings have changed a lot over the years. At the same time, franchising has changed as well, becoming an excellent way to open a new business with an infrastructure already in place. But creating a great franchise website poses a number of issues. Franchises come in all shapes […]

How B2B Public Relations Positively Impacts Your SEO

Posted on: June 20th, 2013 by Heather Ripley, Founder/CEO No Comments

Search engine marketing should be a vital part of your B2B public relations strategy. Effective public relations can help build your company’s brand awareness, improve your online rank and drive more of your potential clients to your website. Pay-Per-Click (PPC) might be the first thing you consider when you think about your current search engine […]

Three reasons franchises need public relations

Posted on: April 24th, 2019 by Chris Martin No Comments

If you’re the director of franchise development for a franchising business, you might feel pulled in a lot of different directions. You have to sell more franchises in order to keep your job, but you also don’t want to abandon those owners who you sold in the past. Meanwhile, you want to make sure your […]

The Power of Video in B2B Public Relations

Posted on: April 22nd, 2019 by Grayson Shockley No Comments

One could argue that one of the advantages a B2B company has in delivering its message is that most operating in the B2B space occupy a niche and have a very clear audience. B2C companies may have an ideal customer base and some key demographics, but more often than not B2C companies shoot far and […]

Does Influencer Marketing Work for B2B?

Posted on: April 19th, 2019 by Heather Ripley, Founder/CEO No Comments

Influencer marketing has been around for longer than Instagram and Snapchat. In the 80s and 90s, we called it “celebrity endorsement.” But the social media age has put everyday people on center stage, giving them a voice and allowing them to attract loyal followers. The business world took notice, and influencer marketing was born. But […]

Changing mindsets begins with a good PR campaign

Posted on: April 18th, 2019 by Amanda Greever No Comments

My grandad was considered an expert carpenter, and often, he had a waiting list of folks who wanted him to build them a home. I suppose he’s what you would have called a blue-collar worker, though, and for a lot of parents, that might term might as well be a four-letter word. My grandad was […]

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Public Relations