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Eyes on the Prize: Earning Media Coverage for Your B2B Company

Posted on: June 5th, 2018 by Joel Davis, Content Supervisor No Comments

Is your B2B company getting ignored while your competitors keep showing up in newspapers, trade magazine, and television interviews? It can be discouraging, feeling like your expertise and accomplishments are invisible.  Your business can run circles around your competitors. Why are they getting all that coverage? There’s a solution. Partnering with an experienced B2B public […]

Five Myths About B2B Public Relations

Posted on: June 4th, 2018 by Amanda Greever No Comments

Owning a B2B company comes with a variety of challenges, from planning to figuring out the best practices. There are details that have to be worked out across the board. When it comes to marketing and potential growth, though, that’s where a B2B public relations agency, like those at Ripley PR, come in. There are […]

3 Ways B2B Public Relations can help PEOs

Posted on: April 26th, 2018 by Grayson Shockley No Comments

As a Professional Employer Organization, you hold a tremendous amount of responsibility regarding a company’s workforce in your hands. You manage payroll, benefits, workers’ compensation and more for your clients, and the result of your efforts is a client company that can put more time and focus on providing excellence to their customers. Many companies […]

Referrals are Key in B2B – Can the Right PR Agency Help?

Posted on: March 19th, 2018 by Grayson Shockley No Comments

Successful B2B companies deeply understand the value of not just selling a product or service to another company for a profit, but developing meaningful relationships and partnerships in the process that encourage sustainability for all parties. When these relationships are developed and trust is established, companies become more willing to put their name on referrals. […]

Selling yourself: How to make PR work for your B2B company

Posted on: January 26th, 2018 by JD Sizemore, Account Supervisor No Comments

Any B2B salesperson worth their salt knows that it doesn’t matter so much what you’re selling as it is the relationship you develop with who you’re selling to. Whether it’s automotive parts or steel cabling, stone veneer or software as a service (SaaS), before the customer signs on the dotted line, you’re selling them on […]

Three boxes to check when hiring a B2B PR firm

Posted on: January 10th, 2018 by Scott Barker No Comments

Once you’ve decided you need to hire a public relations firm, selecting the right fit for your company will help determine whether the partnership thrives. Getting off on the right foot is just as important in hiring a business-to-business public relations firm as it is when you embark on any other relationship. The key steps are […]

B2B public relations – Different audiences demand different approaches

Posted on: December 4th, 2017 by Scott Barker No Comments

In public relations, a firm’s approach depends on its audience. For example, a product recall typically triggers a public relations crisis. An automobile manufacturer, say, recalls millions of vehicles because the transmission system in certain models can freeze up without warning. While the recall is a single situation, it will result in two public relations […]

3 Ways to Use Proprietary Data to Boost Awareness of your B2B Business

Posted on: November 23rd, 2017 by Heather Ripley, Founder/CEO No Comments

Data and analytics can make a great news story. As specialists in B2B public relations, Ripley PR has had a lot of success developing or using proprietary data to grab audiences’ attention and garnering media coverage. Things like surveys, research, or trends from data you already track can give interesting insights into an industry and […]

White Papers: A Winning Content Strategy for B2B Public Relations

Posted on: November 1st, 2017 by Joel Davis, Content Supervisor No Comments

What is a white paper? Well, the glib answer is a money-making B2B public relations tool for your company. The dictionary definition, while less catchy, is more precise. It’s an “authoritative report giving information or proposals on an issue.” White papers can give your company a chance to showcase its product or services in an […]

Climbing the Ranks: How PR Can Boost Your B2B Search Engine Results

Posted on: September 22nd, 2017 by Joel Davis, Content Supervisor No Comments

To sell, you have to be seen. To be seen, people have to be able to find you. In today’s world that means ranking high in internet search engine results. One effective route to improving your search engine optimization (SEO) is B2B public relations. It takes more than just a slapped-together website for your B2B […]

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Public Relations