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B2B, You Have an Audience, What Are You Putting Out There?

Posted on: February 13th, 2019 by Kaitlyn Clark No Comments

Positioning yourself as a customer satisfaction leader is more important than ever for B2B. The digital age has given companies much more visibility when choosing a vendor. What are you putting out there? Is it effective? B2B companies have thrived on great relationship management, but now your audience can form an opinion about you before […]

Reach Construction Tech Buyers with Great B2B PR

Posted on: February 6th, 2019 by Heather Ripley, Founder/CEO No Comments

The construction industry has been historically slow to adopt new technology, but that trend has been shifting for several years. Construction tech startups grew by 318 percent in 2017 over 2013, and that growth stayed steady for 2018. Many visionaries and entrepreneurs have developed technologies to make the construction industry safer, more efficient, and more […]

How PR can connect your B2B technology with tech-averse customers

Posted on: January 29th, 2019 by Matthew Everett No Comments

The market for tech products is fiercely competitive. It’s also enormously profitable for the companies that manage to separate themselves from the rest of the field. There are several ways to differentiate your tech product or service. The tech has to be good, for starters. It has to do what it promises, reliably and effectively. […]

4 results B2B public relations can deliver

Posted on: January 21st, 2019 by JD Sizemore, Account Director, Client Services No Comments

If you’re in the business of selling to other businesses, public relations needs to be a part of your communications strategy in 2019. B2B public relations encompasses a wide variety of tactics—from social media, events and content creation to reputation and crisis management—and the right strategy, customized with your goals in mind, can offer solid, […]

3 B2B Public Relations Myths to Put to Bed

Posted on: December 20th, 2018 by Chris Martin No Comments

At Ripley PR, one of our specialties is B2B public relations. We work with companies all across the globe that don’t sell a single item to consumers. Along the way, we’ve found that there are some misconceptions about public relations and how useful it can be for business-to-business companies. From believing PR won’t benefit them […]

Giving Your B2B Company the Gift of PR

Posted on: December 4th, 2018 by Joel Davis, Content Supervisor No Comments

Owners of B2B companies want the highest return on investment for any expenditure. When it comes to marketing and public relations, they want to see real results that can be measured in leads generated and products sold. If you own a business, it can make financial sense to partner with an experienced B2B public relations […]

Picture This: Using Instagram to Promote B2B Success

Posted on: October 29th, 2018 by Heather Ripley, Founder/CEO No Comments

When it comes to B2B public relations, everyone thinks of using Facebook and Twitter as part of their social media strategies. The smartest B2B companies know that they have another useful tool at their disposal: Instagram. A photo-sharing app, Instagram is the sixth most popular global social media platform with more than 1 billion users. […]

The Strategy Behind Results: B2B Public Relations

Posted on: October 17th, 2018 by Heather Ripley, Founder/CEO No Comments

Implementing a public relations strategy can be the just inspiration your company needs to create stronger partnerships and increase revenue. When you think about the future of your business, it’s important to consider whether or not you’re leveraging all the tools for growth that you can. B2B public relations encompasses everything from social media, events […]

3 Ways B2B PR Can Increase Profits

Posted on: September 25th, 2018 by Chris Martin No Comments

There are a lot of B2B public relations myths floating about, one of which is that PR can’t boost the bottom line for companies selling to other businesses. That’s not true at all. In fact, here are three ways (though there are many more) a B2B company can utilize public relations to generate leads, attract […]

Your B2B Success Requires Visibility

Posted on: September 6th, 2018 by Ripley PR No Comments

If your B2B company wants to sell anything, businesses and decision-makers have to know about you. These days, that means placing high in search results, whether in a browser or through voice search on a smartphone. The Building Blocks of SEO Whatever B2B public relations strategy your company pursues, search engine optimization (SEO) has to […]

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Public Relations