5 Ways Digital Strategies to Maintain your B2B Edge

The future is uncertain, but one thing is clear. Business must continue to evolve. How do you switch from your past B2B public relations strategies to new ones? It might be time to hire professional help by engaging an experienced B2B public relations firm, like Ripley PR.

Employing a skillful B2B PR team is one way to be sure your business will succeed even during a pandemic. An expert team will guide your business in using the most tactful B2B digital promotion strategies like:

  • Blogs are still one of the best ways to promote your B2B enterprise, but in a less strident way. With blogs, you can engage your clients through transparent communication that provides good information, rather than just sales pitches. Blogs also increase your SEO, leading to more viewers and potential sales.
  • Social media. This is a good time to try social media advertising to enhance your posts and get leads. Your customers are online looking for products or services, and some platforms are reducing advertising costs to help businesses out.
  • Email communication. Strengthen existing relationships through more empathetic and understanding communications. Letting your customers know you are ready to help goes a long way.
  • Rather than promote your business with strictly written communications, some experts say webinars can be a great tool to publicize your business. Webinars explaining your product or service be a good icebreaker and can be used on many platforms for added coverage online.
  • Google ads. Google has a monopoly on getting your business to appear on page one of a search through its search ads. It may be worth it to invest in a test campaign to see how it could help you. But, make sure you have expert help in developing your ads, it can make all the difference.

Whatever you do, don’t stop using PR to promote your business. History shows that businesses who continue promoting their services or products even during a crisis, do better when the recovery starts. If you think your B2B company could use a little help during this difficult time, please visit Ripley PR online or call us at (865) 977-1973 to find out how PR can get you back on track.

Heather Ripley, Founder/CEO

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