If you are looking to hire a PR agency for your manufacturing company, it’s important to do proper research about the agency before signing on the dotted line. Manufacturing public relations is a great way to reach your target audience in ways that traditional marketing is unable to.
Here are a few questions to ask the PR agency before partnering with them:
- How deep is your manufacturing public relations experience? It goes without saying that you want to do business with the experts in your industry. Ask about the PR agency’s track record and the PR tactics they use for other manufacturing companies. This will go a long way in creating a PR strategy and building on the agency’s previous successes.
- Who will be the team working on your account? When you hire an agency, there will be multiple people working on your account. Does the agency have content specialists with enough experience to write about technical subjects? Does the agency have relationships with key trade media to help secure media opportunities?
- Have you had to deal with crisis situations of big manufacturing companies before?Crisis can strike at any time and you’ll need a team to help you manage the company’s reputation. The key lies in good preparation. Ask about previous crisis situations the agency had to deal with, whether the agency offers crisis management training and if they can help you develop a crisis management policy for your business.
- How can PR help you leverage exposure at trade shows? Attending trade shows has always been an effective marketing tactic. But have you been leveraging all the opportunities a trade show has to offer? Ask about ways the PR agency can help you make the most of these events. Things like speaking opportunities, byline articles in conference publications, and social media campaigns at the event, can help drive awareness of your business.
- Do you only do media relations? Or can you help us with all our content needs? The definition of what PR agencies do compared to traditional marketing agencies is constantly changing. Ask about the services the PR agency can provide. Media relations is one thing, but what about creating content for your website, writing byline articles for trade publications, managing your social media platforms, developing white papers or infographics, or helping you organize a conference. It might be easier to work with one agency than having multiple teams from different vendors.
To find out more about manufacturing public relations, contact Ripley PR today.