If you’re in the business of selling to other businesses, public relations needs to be a part of your communications strategy in 2019. B2B public relations encompasses a wide variety of tactics—from social media, events and content creation to reputation and crisis management—and the right strategy, customized with your goals in mind, can offer solid, measurable results.
As B2B public relations experts, we offer a blend of creative and analytical strategies that incorporate proven tactics to deliver the results you need. Here are four of the top results we see public relations deliver to our B2B partners on a consistent basis:
- B2B PR improves your visibility (both online and off) – Public relations provides you the opportunity to increase your visibility through press releases, article mentions, and interviews, both on and offline. Trade publications, which are still especially pertinent in print, make sure you stay top of mind with buyers and decision makers, while continuous online placement allows for linkbacks and higher Google search rankings.
- B2B PR showcases your expertise – According to Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders. Public relations offers your company the opportunity to showcase what you know through a variety of tactics. Blogs, videos, white papers, case studies, speaking engagements—these are just a few of the ways you can show (not just tell) potential prospects that you’re the right business partner for their venture.
- B2B PR reinforces your reputation – One of the biggest mistakes many companies made during the 2008 financial crisis was pulling back on their communications budget. Why? Because they completely fell out of touch with those who were still making buying decisions. Even though we’ve bounced back, the errors and hubris of 2008 won’t be forgotten soon. Purchasers have the power of the internet to do more rigorous research in order to find a partner that offers the most ROI. If you’re not consistently reinforcing your reputation, you risk commoditizing your business.
- B2B PR generates leads – At the end of the day, generating leads is still one of the (if not the) most important results you expect from your communications strategy. Identifying and offering up your executives and subject matter experts at speaking events, providing case studies and white papers online, as well as offering new product information and news through press releases and interviews are just some of the ways you can generate more leads with public relations.
What results are you looking for in 2019? Give us a call today at 865.977.1973. We’d love to talk about your goals and how we can work together to accomplish them.
