3 ways to use PR to increase sales for your construction app

construction site

Apple’s old advertising slogan, “there’s an app for that,”has never been more true since the iPhone debuted back in 2008. As smart phone use and the app markets have grown, technology has been able to permeate throughout every industry.

Construction is no different, and builders are looking for apps to help them manage projects, balance budgets and complete jobs faster. With the constructionlabor shortage facing the country, technology can help builders find ways to do more with less. There’s big money to be made from being the go-to software for construction firms, as the industry has largely been underserved by the tech industry.

If you have software or an app that would serve the construction industry well, the next question is: how do I get people to buy it? Construction public relations can help you get the word out to potential customers. Here are three ways to get the word out using construction PR.

Expert positioning

Identify someone within your company who can be the official spokesperson, and position them as an expert in the field. This can be accomplished through speaking engagements, bylined articles and being a go-to source for journalists in technology, construction and construction technology.

Keeping yourself in the news

How do you position yourself as an expert if you don’t have a reputation to build on? By keeping your company’s name in the news. Whenever there’s a new hire, major software update, company speaking engagements, new partnerships or any other newsworthy developments, getting that news in the media can lend credibility to a name that no one has heard before.

Become a presence in trade publications

One of the top rules of PR is “know your audience.” If your audience is construction executives, then making sure your news makes it to the trade publications they read is a great way to get in front of a group of potential buyers. The readers of those publications area a more targeted audience that are more likely to buy from you, even if they have smaller audiences.

Ripley PR has worked with the construction industry on both the software and builder side. If you want to increase sales for your construction software, contact us today.

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Chris Martin

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