3 Ways to Tap into Sustainable Plumbing and HVAC Trends with PR

Tomorrow’s home is greener

2020 is right around the corner, and the impending year has proven to be a popular target for companies pursuing sustainability goals, reducing waste, implementing eco-friendly practices and seeking to lower the carbon footprints of their facilities. That same environmental focus is not lost on today’s homeowners. If you’re looking to grow your home service companies in 2020, being positioned as the eco-friendly energy and plumbing experts in your service areas will be critical.

As an agency experienced in both home service public relations and the sustainability space, Ripley PR can help craft, refine and deliver the messages necessary to help you connect with your audience and save the planet one house at a time.

Changing Homeowner PreferencesHomeowner calculating energy consumption

Just as popular chains are abandoning plastic straws, encouraging reusable containers and opting for environmentally-sound packaging, residents are looking for ways to contribute from home. Plus, for cost-conscious homeowners, saving the planet turns out to be a great way to save their bank accounts, thanks to the resulting lower energy and utilities bills.

Tim Bakke, while writing for Realty Times, recently counted “eco-houses” as one of the current top home trends that will continue into 2020.

Speak the language, offer real solutions with PR

It’s not enough to simply offer product – low-flow toilets, tankless water heaters and smart thermostats are all great, but they need to come from a trusted source. The benefits of your products and services, both to the homeowner and to the environment, need to be conveyed with conviction and compelling messaging. In addition to products and services, your expertise itself is a solution that should be offered. A full-service home service PR agency like Ripley PR will have an accounts team that can hone your key messages surrounding eco-friendly upgrades, services and know-how, and a content team that can provide steady streams of educational material to win over your audience.

Here are some examples of how we can help:

  1. PR Strategy and Messaging: One of the most difficult parts of managing your brand is refining your key messages and consistently delivering them in a clear, concise manner. We can lay out a comprehensive strategy that ensures your PR efforts and intended image and branding remain aligned.
  2. Press Releases and Earned Media Placement: By regularly sharing your news through official releases and pitching you to your local media as an expert that can speak to eco-friendly trends in homeownership, your target audience will begin to see you as a local thought-leader in the space and trust the solutions you offer.
  3. Blogs and Social Media Calendars: An experienced content team can maintain a steady flow of engaging content that offers water and energy conservation tips, timely recommendations for upgrades and new product and services alerts. By offering carefully researched and thoughtfully positioned content to your followers, our content team can enhance engagement with your brand, drive more leads to your site and keep the green conversation going with your customer base.

The demand for green, energy-efficient homes with eco-friendly plumbing, heating and air systems is clear. Contact Ripley PR today at (865) 977-1973 and ask how we can help keep you top-of-mind for environmentally-conscious homeowners in your service area.

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Grayson Shockley

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