3 Ways to Market Your Tech Startup Through Social Media

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Tech startups are up against a lot of competition. Today’s tech world is full of established giants and is currently being flooded with new startups every minute. Your tech startup can’t rely on word of mouth to sell itself.

Social Media Can Be a Useful Tool

Sure, you have a great product, but that is only part of the work. Advertising is an important ingredient for success that new startups often leave out. If you want to get the attention of potential customers and build a good reputation, you need a solid public relations social media strategy to cut through the noise and get the word out.

Tech Public Relations and Social Media Go Hand in Hand

Tech public relations and social media done right can help cater to your B2B or B2C audience. With the right set of tools and some effort, you’ll catch people’s attention, educate them about your brand and convert followers into customers. Here are three ways to do that.

  1. Organic Social: Establishing a strong social media presence on the right platforms is a must for new business owners. Just like other marketing tools, social media is useful only when it is used correctly. Make sure you identify your audience and get active on the social media platforms they are using.
  2. Programmatic Advertising: Social media has made it incredibly easy to find and target the right audiences for your advertising efforts. If you’re not using programmatic advertising, then you ae definitely missing out on potential revenue.
  3. Joining Discussions: Take a look at what’s trending in your industry and join in the discussion. This positions you as the expert and provides legitimate value to those seeking information on a particular subject. Depending on where your audiences are active, you can participate in relevant groups on Facebook, follow trending hashtags on Twitter and post articles on LinkedIn to build brand awareness.

If you need help creating and implementing a social media tech public relations strategy for your startup, consider partnering with the experts at Ripley PR. We have helped several tech companies create a plan and grow their social media accounts. Email us or call us at (865) 977-1973 to learn more.


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