Converting to a franchise system reaps a multitude of benefits: a proven operating system, well-rounded marketing, training and better support overall. You know these things, but do the other home service businesses you’re targeting understand these benefits?
When looking to drive conversions, franchise public relations acts as your hype man. As part of your franchise marketing system, PR takes a third person point-of-view to show your target market why they should convert to your franchise through the following ways.
Increased Visibility
If the businesses you’re targeting don’t know who you are, they’re certainly not going to consider you as a franchising option. Your increased brand visibility is two-fold. First, you gain visibility for your brand and become top-of-mind. Two, you show the businesses you want to attract that if they convert to your franchise, they, too, will gain more visibility.
Thought Leadership
Through PR, you add credibility to your brand by showing your target audience that you are the expert in your field. Contributing articles to a franchising magazine, interviewing on podcasts that your target market would tune into, creating a company blog, etc. are all ways PR can position your brand to build trust with your target market in a non-advertorial way.
News
When you’re sharing your news through press releases and social media, you’re showcasing to others that you have big things going on. Other business owners want to be a part of something that’s growing, and presenting news is a way to show that your franchise is growing, and worth growing with.
If you’re looking to drive conversions for your home service franchise, give Ripley PR a call at (865) 977-1973 or visit us online today.
