3 Ways Public Relations can Transform your Staffing Franchise from Boring to Brilliant

According to the American Staffing Association, there are about 20,000 staffing and recruiting companies in the U.S., which altogether operate around 39,000 offices. The trend shows that staffing businesses are continuing to help fuel the recovery by helping to find employment for about 15 million individuals a year.  As the economy continues to remain robust, staffing—and staffing franchises—will continue to be an attractive business opportunity.

But, where does your staffing business fit in? If you are a large staffing franchisor, is your franchise business expanding and growing the way you had hoped? If you own a smaller staffing franchise business, how will you compete with the large staffing franchisors?public relations to help boost franchise development

Partnering with a global PR agency experienced in building success for staffing franchisors could be a way to breathe new life into a stagnant PR campaign, or it could be what a new or smaller staffing franchisor needs to take the leap into the big leagues.

If you have ever wondered what a seasoned, yet innovative B2B PR team can do for your staffing franchise, take a look at this list:

  1. We’ll generate buzz and help your franchise obtain visibility

We will help you determine who your target audience is (not always an easy feat), find the best way to reach that audience, and create a plan of action that will get results.

  1. We’ll position your franchise as a national staffing expert

Media rely on qualified experts to speak about topical issues of the day. And when there is a crisis or the need for an expert to weigh-in on a staffing industry issue, we will make sure your franchise is top of mind.

  1. We’ll make your franchise the one to watch

There are many staffing industry best-of lists, and we want you to be on all of them. We know the industry, so we know how to help you stand out from the crowd.

We’ll work alongside you to create a unique plan just for your business. Call Ripley PR at 865.977.1973 to learn about our past successes and to find out how we can make you happy you called.


Heather Ripley, Founder/CEO

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Public Relations