3 Ways Press Releases Can Generate Leads for Your Healthcare IT Business

The demand for healthcare IT applications is growing. As more hospitals and medical practices look for ways to improve and streamline their patient services, they are searching for companies like yours to partner with.

The medical and healthcare communities need innovative healthcare IT solutions to their problems, but there can be a lot of competition for the attention of decisionmakers. Hiring a healthcare IT public relations agency like Ripley PR to implement a strategic plan that includes press releases is one way to make sure that happens.

Here are three ways press releases can generate attention and leads:

  1. Press releases that are written well and are tailored to the right media can really make a difference in whether your message gets seen by prospective leads or not. PR done by the experts gets your message the exposure it needs.
  2. Even in the digital age, press releases still are one of the best ways to get the attention of the media. Decisionmakers are more likely to trust and click on a news story link than an advertisement.
  3. Potential healthcare IT clients stay up to date with new products and services in their industry by reading or scanning trade magazines and online industry platforms. Press releases that are written to the audience and written in a journalistic style are appreciated by trade journalists and are more likely to be published, increasing your chances of reaching the right audience.

Whether your healthcare IT solution is new or has an existing following, you still need visibility to grow and prosper. Hiring an expert healthcare IT public relations agency like Ripley PR can give you the boost you need. Call us to learn more at (865) 977-1973.


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