3 Ways PR protects and promotes your home service brand

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Whether you’re in the business of plumbing, heating and air, electrical, or all of the above, there’s one common element that can make or break your success: Your reputation among customers in your service area.

While the right marketing and advertising strategy can do a great job of getting your name out to the public and encouraging them to do business with you, that can all be for naught if you can’t deliver a consistent, satisfactory customer experience. Too many bad experiences in a row, regardless of who’s at fault, and the word will get out quickly that maybe you’re not the no-brainer first call a homeowner makes when they have an issue.

As the No. 1 home service public relations agency in the U.S., we’ve seen time and time again with our clients that no other communications discipline simultaneously promotes and protects your service brand and reputation like PR. Here are three reasons why:

1. Positive media mentions

Google your home service company and see what comes up, both in the main search section and in the news section. If you dig deep enough, you’re likely to find not-so-flattering comments. You’ve probably gotten them on social media before, too. Deserved or not. Hopefully those comments are buried beneath pages of positive comments. But good PR makes sure it stays that way. Although PR can’t remove negative comments from search results, it can be used to bury the one or two negative comments deep enough that they are no longer relevant.

2. Damage control

For any business, it’s not a matter of if, it’s a matter of when a crisis will occur. In the event of a crisis, PR has the power to create high ranking positive mentions that rebalance the scales in your favor. Time is critical, but with the right strategy and expertise, PR can protect your brand, even in the midst of something that’s completely out of your control.

3. Social capital

Because you’ve built up goodwill every day with traditional PR tactics, you have social capital to rely on – in the good times, and in the bad. That means customers are less likely to overact in a bad situation and more likely to defend your business because of the positive experiences they’ve had with it.

If you’re looking to protect and promote your home service brand, give Ripley PR a call today at 865-977-1973. We’ve got the industry experience and communication skills to develop a strategy that works for your home service business.

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