3 Ways PR can Make 2020 Your Banner Year

How PR can help your manufacturing company with recruiting, tech adoption and new markets

Engineers and manager discussing manufacturing public relations plan

There’s a lot to look forward to in 2020: The world’s largest time capsule, the Yahoo! Time Capsule, will be opened, the Summer Olympics will be held in Tokyo, and the U.S. presidential election will take place, to name a few. As manufacturing public relations specialists, we’re also looking forward to all the latest advancements that are set to hit the market.

If 2020 is going to be a marquee year for your manufacturing company, it’s important you don’t overlook the power of public relations and how it can boost your brand. Here are three areas that PR can help:

  1. Connect with new markets: If you’re making a push into a new market segment in 2020, public relations can help you make your presence known. By reaching out to editors and journalists that write about your specific vertical, you can connect with their readership and start to boost your brand awareness. It’s imperative that you do your research, though, as a new market can sometimes mean a new game plan. How does it differ from your current market? Do you know who covers that specific industry? How do they operate? What audiences are you trying to reach? What do you want them to do? These questions and more need to be answered in order to make your outreach as successful as possible.
  2. Showcase your tech: Competitive doesn’t even begin to describe the current manufacturing tech landscape, and 2020 is going to make it even more challenging for companies to get their tech news out to the right audience. Reporters are inundated with the latest and greatest tech news, so your product either has to really outshine the competition and be completely novel or have a solid story behind it (and sometimes even both to get the attention of the media). What’s your product’s story? Why should anyone care? What major challenges — the ones that are keeping business owners and decision makers up at night — are you solving? Answering these questions is the first step in developing a narrative that will not only resonate with your audience, but also with the journalists covering tech.
  3. Attract new recruits: Whether you’re looking for a seasoned executive, a niche skilled worker, or need to attract an entirely new, younger workforce (aka millennials), public relations has the unique ability to tell your story in a way that connects beyond a job board posting. In our experience, your company’s culture and employee growth possibilities need to be front and center. Why should I come work for you? What does it mean for my career? How’s the work-life balance? How am I going to feel accomplished day-in and day-out at this company? Answering these questions can be done through a variety of PR techniques, including employee success stories, interview Q&As, and hiring and training events. The more these answers come from employees themselves, or from reporters outside of your organization, the more legitimate and trustworthy they’ll be.

These are just a few ways PR can boost your manufacturing brand in 2020, and now’s the time to start the conversation with journalists to get early coverage. If you’re looking to start 2020 off with a bang, contact Ripley PR today.

Joel Davis, Content Supervisor

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Public Relations