I remember house hunting a few years back and stumbling across the most amazing house. It had a kitchen in beautiful warm tones, a walk-in closet with built-in shelving, a screened-in back porch, large inviting rooms and more. It was perfect.
Except for the slanting floor in the kitchen that indicated severe foundational problems.
I won’t lie: I cried in the middle of that slanted floor.
We didn’t buy that house obviously. As a potential buyer, I recognize the fact that those folks should have called in a foundation repair company before they ever put it on the market. And as a PR professional, I also recognize what an excellent case study that house would have made as part of a home service public relations content plan.
When people think of public relations, they’re often picturing cameras, microphones and statements issued in a crisis. But what they don’t realize is how many moving parts that can come into play with PR.
Yes, there is media outreach and crisis management. But we also help with strategy, award nominations and content development, to name a few. In fact, content has an important role to play in an overall strategy and can include:
- Case studies: A case study offers your company an opportunity to show how someone came to you with a problem — i.e. a slanted kitchen floor that causes tears and makes your home unsellable — and how you resolved the problem. It would document the process and showcase the results.
- Press releases: If you’ve got news to share, a press release is a great way to do it. New hires, company milestone or even new services are perfect fodder for a press release. And by issuing a release, you can make sure your news hits your target audience.
- Blogs: Websites that offer valuable content are more likely to be visited than those that don’t. By including blogs on your website, you’re pulling potential customers in from search engines as well as giving them valuable advice, best practices and in-depth look at services you offer.
All these items help you connect with your audience, but they also boost and build credibility for your brand. Ripley PR has an amazing team of former journalists, SEO pros and content writers that are ready to deliver valuable content to the readers you want to reach. Call Ripley PR at (865) 977-1973 or visit us online.
