3 Things to Include in Your Construction Company’s Marketing Plan for 2020

Is your marketing plan based on a skeleton design from 1995? If so, it may be time to update to a more digital way of reaching your audience. If you feel like your construction company should be generating more business – keep reading.

It’s best to position your construction company in a way that will be successful in 2020 and moving forward. A construction public relations agency will have the tools and experience to vault your construction company to the forefront of your industry, and ahead of your competition.

What can we do for you?

Here are three ways we can help your construction company in 2020:

  • Social Media and Digital Content: 74% of consumers utilize social media as a source of information and base decisions on reviews. Developing a consistent message and informative content for your company will build a foundation of trust for potential leads. Blog content will position your company as an industry leader and generate more business.
  • Search Engine Optimization: The more relevant content you have within your industry, the better off you will be. We will use the key words that your audience searches for in your messaging; as a result, your construction company will be positioned appropriately when the consumers search for the right company to work with on their next project.
  • Public Relations: When you complete an amazing project, your public relations team will get you in front of the media and garner coverage for your company. Strategic communications plans will paint your company in a positive light and generate awareness for your brand on the local and national level.

Here at Ripley PR, we get it. Our team of dedicated specialists is ready to help your construction company reach new heights in 2020. Give us a call at (865) 977-1973 or visit us online at www.ripleypr.com.

Joel Davis, Content Supervisor

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