If you’re looking to dominate the niche your tech serves, then it’s time to consider finding a partner to implement B2B tech public relations strategies. There are several great companies out there, but how should you determine which one makes the most sense for you?
There are several factors, but we’ll examine three. Does your partner understand your niche? Does your partner have a history of earned coverage? Is there a plan for a crisis?
Understanding your Niche
As vertical technology solutions continue to rise, it’s important to pick a partner who has intimate knowledge of the vertical you serve. If you’re trying to get clients in the plumbing and HVAC industries, perhaps the PR company focusing on fashion doesn’t make sense. Interview your potential B2B tech PR partner and see where they’ve been. Do they understand your target media? Have they had placement there? Earned media placement in the right publications will be paramount for your success. 
Earned Media Coverage
A PR team is not going to hand over their media list, but it’s fair game to see if they’ve secured placement. If you’re trying to reach plumbers across the country, it will be a good sign to see placement in Contractor Magazine. Earned media is not something that’s paid for, so choosing a team like Ripley PR that understands how to get your brand media coverage will pay off dividends in the long run. It’s important to remember that media coverage is not something that can be gained easily, you have to have a partner that understands how to identify the right angle and message.
Crisis Plan
Lastly, the perks of having a PR partner is crisis management. Regardless of the industry, a crisis can always occur. You’ll want to pick a team that is able to act quickly and has a crisis management plan. Make sure to pick a partner that will have your back and guide you through the turmoil. If you can identify a team that understands your niche, gets the right earned placement and has your back when a crisis arises, you’ll see huge dividends for your brand.
Contact Ripley PR online or at 865-977-1973.
