When it comes to public relations, there is an outlet for nearly everything. A magazine directed specifically to your target audience, a news segment that talks specifically about what you do, and just over the past decade or so, podcasts have become a significant media platform to connect with precisely the audience you need to reach.
With over 2.4 million podcasts and 383.7 million podcast listeners globally, through B2B public relations, you can generate leads almost easily through podcast appearances.
In order to get the most out of podcast appearances, you’ll want to take some important steps:
Find the right podcasts
Seems like a no-brainer, right? With 2.4 million (and counting) podcasts out there, it can get a bit tricky to narrow them down. Figuring out key words to search for, thoroughly reading descriptions and listening to a few episodes will help you figure out if you can fit into the tone of the podcast and if their listeners would be potential leads for your B2B.
Be interview ready
Even if there’s no camera involved, being interview ready is vital. An experienced agency like Ripley PR offers media training to prepare you for all media interviews. Once you’re confident speaking with the media, gathering as much information from the podcast host prior to the interview will help make your podcast appearance go as smoothly as possible.
Leverage your episodes
Your podcast episode published? Awesome! Now what? Their audience will be listening, which is, of course, the biggest win here, but why not get the most out of your interview? By sharing your podcast episode (and any media coverage for that matter) on your website and social media, you’re showing your current followers and those stumbling onto your page that you’re a thought leader in the industry. You’ll attract more listeners and, ultimately, generate more leads.
Interested in other ways PR can increase your lead generation? Give Ripley PR a call at (865) 977-1973 or visit us online today.
