When fintech companies are growing and moving through funding rounds, everything moves at a blinding clip. As you work to advance your product, you and the other members of your leadership team are often still pulling double duty, implementing your vision from a hands-on position while working to also drive as much interest as possible from potential customers, partners and investors. At this stage, it’s critical to demonstrate efficiency with your resources to secure funding; however, you have to still be effective at marketing, too. Partnering with a team of experts that can help you develop and execute a sound fintech public relations strategy can give you an edge in a hyper-competitive market vying for investors.
If you want to maximize the impact of your early-stage marketing and advertising efforts and establish a momentum you can maintain, don’t make the mistake of waiting to add PR to the mix. Start early and stick with it. Forming an early partnership with an agency that truly understands how to establish credibility with a fintech public relations campaign can pay dividends whether you’re seeking your series A, B, C or D.
What to expect:
- PR builds necessary credibility: Credibility is key for investors, customers, employees and potential business partnerships. A seasoned media relations team with direct experience in fintech public relations efforts can not only distribute your news to industry outlets, they can pitch engaging stories to journalists that, through interviews, podcast appearances and more, position you as a trusted source in front of your target audiences.
- Proactive PR generates content: Every company needs content for visibility. Blogs are an important component of a successful and highly trafficked website, but PR can generate much more than that. Press releases, briefs, product placements, bylined articles, case studies and more can all stem from an effective fintech public relations strategy, and each earned media placement yields another link to share across your social media channels.
- Momentum is critical: We all want that big win, that front page, as soon as our idea is born. To get those big wins and attract tier 1 media, though, it’s important to build momentum in as many relevant outlets as possible. It’s still important to speak to the right audience, but it’s crucial to not ignore outlets with a readership smaller than your dream placement. A good PR team will help you garner and sustain earned media that still speaks to your target audiences while building a base of credibility that can be more easily seen by national business, tech and mainstream writers.
If you’re interested in attracting more investors to your fintech solution and partnering with an experienced team to make it happen, don’t delay. Reach out to the Ripley PR team here or by calling 865-977-1973.
