Working with a PR agency should not be something you opt to do reactively. Sure, it’s a great idea to have a PR partner available in the case of something going awry. However, working with a PR partner on a proactive strategy can be a much more powerful strategy and might even help soften any negative blows, should they arise.
Here are a few construction public relations strategies:
Press releases
By strategically releasing your company’s growth and hiring news, you can proactively position your strengths. This can make you look more attractive to earn business that you may have otherwise lost to a competitor. Leveraging existing relationships with regional and trade media contacts to share these updates is a great way to get in front of more prospects as well as talent.
Media outreach
By remaining present in trusted trade publications and regional news outlets you will be able to attract more opportunity and talent. It’s especially important to showcase your company as a great place to work with plenty of growth opportunities during a time of labor shortage – the best talent is always looking for their next opportunity, make it easy for them to find you.
Professionally written blogs and case studies
Professionally written blogs can also be a great way to share your company’s ideas and industry insight and prove to be an effective method for attracting new business. Super-charging your search engine optimization with a key word strategy is a great way to drive traffic to your site and can help cut down conversion costs.
Case studies are another great way to legitimize your business. Letting prospective customers know what your brand has been able to accomplish it s great way to let them know that your business is the real deal.
PR coupled with your marketing efforts can be a great way for your business to take advantage of the available opportunity to grow and stay resilient in the case of a PR nightmare.
Working with a seasoned team of field service PR pros like the team at Ripley PR, you’ll know you’re in good hands.
Give us a call at (865)977-1973 if you have any questions.
