3 Keys to Catching Franchisees’ Attention with Franchise Public Relations

There’s a reason why construction workers wear neon clothing when doing road work, right? It’s so they can be seen. Shouldn’t you, as a franchisor, operate the same way? When trying to recruit new franchisees, it’s important for your franchise to put on the bright vests and neon hard hats to recruit new owners, and utilizing franchise public relations is a great way to do just that.

Here are 3 keys to catching franchisee’s attention with franchise PR:

  1. Identifying the right audience

Your franchise is unique and deserves owners that fit the mold. Are you looking for younger franchisees? People looking to leave the corporate grind? Experienced owners? Narrowing down your ideal franchisee is going to make recruitment much easier.

  1. Show off your differences

What makes your franchise different? What makes it unique? Many franchisors offer the same things when trying to recruit new owners, but finding new and fresh ways to position your franchise as the go-to spot for entrepreneurs can take franchisee recruitment to the next level.

  1. Choose the right PR partner

There are lots of public relations agencies vying for your business, but are they all the right ones? The short answer is no, they’re not. Not all agencies have experience working with franchisors and can adequately assess their needs. Choosing the right partner is key.

There are thousands of motivated entrepreneurs out there looking for their next ownership opportunity, and your franchise may be their best landing spot. It’s important to work with a partner that understands your needs and growth strategies as a franchisor and can position your brand for an explosion of growth. If you’re ready to partner up with that agency, give the PR pros at Ripley PR a call at 865-977-1973 or visit our website.

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