3 Easy Ways to Build Your Construction Company’s Reputation

We’ve all heard that the foundation of a great relationship is trust, but how does this apply to your construction company?

Simple: you need to have a relationship with your customers and your community.

Gone are the days where poor performances only result in a nasty letter or a single lost customer. In this day and age, your potential leads can view how you engage with other customers online or lack thereof, and that impacts your reputation and credibility.

But don’t worry, as an experienced construction public relations agency, we have three ways to help your brand reputation flourish in 2020:

Support local philanthropy: One way to shine a positive light on your brand is to perform some form of social service that will benefit an organization in need. Whether you build beds for children who don’t have their own or you donate upgraded wheelchair ramps to a local hospital, these actions speak volumes about your company values.

Ask for feedback: The customer is sacred, and so is their feedback. Find out what you did great and toot your horn about it. Find out what you dropped the ball on, and develop a plan to correct it. This will improve your credibility by promoting your business as one that is willing to take action.

Sincerity: In today’s highly digital world, online reviews can make or break your business. More than 80% of customers read reviews and base purchase decisions on them. Show humility and sincerity when addressing reviews. Being transparent with your customers will go a long way with how they rate you. The right construction public relations agency will be able to coach you or manage this for your business.

Ready to get started?

You can have the best paid ads in the world, but nothing will ever beat word-of-mouth promotion and earned media. People don’t take recommendations with a grain of salt. They have substance and significant meaning when it comes to where leads take their business.

If your construction company needs help improving its reputation and credibility in your community, our team of PR pros is ready to go. For more information, give us a call at (865) 977-1973 or reach out to us online at www.ripleypr.com.

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Joel Davis, Content Supervisor

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