Why should PR be in your marketing strategy?

Why should PR be in your marketing strategyOften businesses hire an advertising or marketing firm and think that is all they need to push their business to the next level and reach their target market. One of the tools we have found that many companies are leaving out of their toolbox is public relations. PR involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan. A B2B public relations company like Ripley PR can help your marketing strategy by:

  • Increasing your search engine ranking – Marketing with public relations can supplement direct marketing and advertising efforts, and help increase your website’s rank in search engines. In addition, B2B public relations from Ripley PR includes blog posts that not only inform potential customers about your products and services, but can also increase your SEO rankings for your company.
  • Attracting new customers – One way that PR helps with marketing your B2B company or product is to draw in new customers with a definitive PR strategy designed for B2B. When your business receives press coverage, your brand can gain credibility among consumers, if the coverage is from a respected media outlet A PR agency can leverage their media expertise and relationships to secure media coverage through channels generally seen as more trustworthy and credible than traditional advertising.
  • Increase Lead generation – A story in the media can generate recognition in the B2B market and has the potential to create a sustained number of leads in both the short and long term. Lead generation is essential to a B2B company and by creating media demand for your company, you will be able to generate sales of your product.

Would you like to learn more about the ways in which PR can play a role in marketing your B2B company?  Contact Ripley PR today, whose experienced team can help improve your B2B public relations efforts to drive better results for your company and your products.

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Jennifer Rice

This post was written by Jennifer Rice

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