When it comes to franchise public relations, there are certain practices your PR agency should be doing to help you build your brand. One of those things is writing and promoting press releases that are going to represent you and your franchise business as industry leaders.
Not only are press releases important in your marketing mix, you could be missing out on another proven way to elevate your business in the eyes of your peers, clients, vendors and media: using your website’s press room to garner authority.
Here are our top five reasons you need an online newsroom:
- You need a place to send media or journalists
A newsroom is where you can present all your business’ necessary information for media. Include press releases, images, logos and company information in one easy-to-find location.
- You need a downloadable press kit
A press kit contains digital brochures, highlight sheet, company history, executive staff bios and copies of media pickups. This gives your business weight and industry authority.
- You need a place to showcase your best digital media coverage
In addition to YouTube, consider your website’s newsroom as the perfect place to promote your video highlights.
- You need an easy place to list contacts within your business
Your newsroom is where most journalists will go first to find out about you and your franchise business. Contacts should be current, available and media-trained.
- You need an image gallery for media
Having accessible images (and you can control which images are on this page) makes a journalist’s job easier, and that is a huge factor in getting your story or press release coverage.
You probably have most of the components of a newsroom somewhere within your website already, so use the tips above to pull all the elements together onto one page and start reaping the benefits of an online newsroom for your franchise business.