Better management of your online reviews can boost your home service business
Google, Yahoo!, Bing, Yelp, HomeAdvisor – you name it – if you can search for home service companies online, your customers can leave reviews about the work done by your home service business. As we’ve talked about before, positive reviews are extremely important for home service companies, as most customers trust online reviews as much as personal recommendations. Having a home services public relations partner like Ripley PR can help manage your online presence and create responses to your online reviews.
While the reviews that are posted about your business are the views of people outside of your organization and cannot be controlled, they can be addressed. Your ability to manage and respond to online customer reviews, good or bad, will help you improve the image of your home service business to the customers who are searching for you and reading what others have to say about your business.
Here are a few things you should consider when it comes to managing your online reviews:
- Make a conscious effort to monitor your reviews on all social platforms.
- Understand how the ratings and reviews work on each platform.
- For the sake of brand consistency, have one person respond to all reviews or have a system in place for responding to reviews so that every response has the same tone and feel.
- Respond promptly to customer reviews.
- Encourage satisfied customers to write online reviews about your business.
- If a positive review is written about your company, thank the customer for their review.
- If a negative review is written about your company, address the issue head on in a calm, polite and factual way. If you did something wrong, address it and offer a solution. If needed, take the conversation offline. Do not get in a back and forth with the customer online.
- Share your reviews with your employees.
If you’re looking to take the next step and get ahead of the competition in your service area, contact the home service public relations experts at Ripley PR today at 865-977-1973. We’ll help you put together an online customer review management plan that gets your home service business in the conversation to protect and build your reputation online.
