For a business to business company, there are numerous techniques employable to gain awareness and ultimately turn a higher revenue than years past. One proven method is to exhibit your company at a specialized trade show, but before you sign up, there are a number of important factors to consider. Picking out which show to attend, how to display, and whether or not the entry cost will be outweighed by the results are all concerns that should be discussed as more often than not, companies leave trade shows fruitless due to rushed planning or lack of resources.
Whether you’re a franchise looking for more leads, a general contractor looking for your next construction job, or a healthcare IT manufacturer looking for your next client, attending a trade show to tell the world about your mission statement can be compressed into one effective practice – B2B public relations. Agencies such as Ripley PR specialize in all aspects of the craft and can ensure your next trade show attendance is worth its weight in gold. Below is just a sampling of some of the tips we can offer for your next trade show appearance.
Entry Cost vs Return Investment
Because most B2B companies have niche customers, trade show appeal would seem high due to the fact that the audience is a pre-selected group of industry specific individuals. While this can be a surefire way of getting your company’s name out there to the right people, some expo entry fees and booth space can be costly and sometimes even outweigh the return investment. Ripley PR has the tools and experience to evaluate if a specific trade show will bring the right amount of exposure and new leads to justify the initial payment.
Trade Show Audience – Does it fit?
While a trade show catering to your company’s specific industry may seem appealing, not all expos are created equal. Some appeal more to consumers instead of business owners and understanding the show’s core audience can determine whether or not your message will hit home or just get lost in the souvenir bag. Agencies such as Ripley PR work for you to obtain attendee and media credential lists so you know exactly the clientele you would be displaying to.
Maximize Exposure
While having a trade show display can expose attendees to your company, simply putting up a power point and waiting usually isn’t enough to justify an exhibit. Depending on the expo’s location, local and trade media outlets tend to send reporters and Ripley PR can help ensure those media members visit your booth before they head back to the editing room. All you have to worry about is your business model and agencies do the rest including scheduling interviews and alerting media.
No matter what industry your business to business company lands in, attending trade shows can benefit your growth in more ways than one. While undoubtedly appealing, knowing which shows to attend and how to display are things some companies may not be too keen on but that’s where B2B public relations agencies come in. If you’re interested in finding out Ripley PR can help your business, contact us today.
