As construction companies continue to find ways to utilize their advertising dollars to drive growth, the influx of opportunities to use social media to drive brand recognition can cause a great deal of confusion. Having a partner like Ripley PR that specializes in construction public relations can help your business take full advantage of the possibilities for growth using social media.
Many construction companies are not using the advantages that social media programs and campaigns have to offer to help promote their offerings, which is where we can offer assistance. The best ways for your company to leverage social media include:
Understand Social Media Marketing:
While some construction companies think that social media marketing means having a Facebook, Twitter or Instagram feed, engaging in social media marketing also means using the platforms to your full advantage. Create a plan to promote your services across social media platforms, engaging in regular activity to make sure that you are offering relevant information to potential customers and deploy the right information to the demographics you are interested in to drive more business. A social media marketing campaign should include all of these attributes, as well as using advertising programs that include Facebook ads to deliver relevant, interesting content to your target audiences to help you drive engagement with your company to create growth.
Equally important to having an engaged social media campaign is having a review management component so that you are aware of what is being said about your business. Companies need to not only be aware of the reviews that are being left by past clients to be able to respond appropriately online, but also to be proactively reaching out to customers to have them leave reviews about your service online to help drive interested parties to the capabilities of your business.
While online savvy individuals and business may know the right terms to search for your business, many online searches for construction companies will send searches to online directories like Thumbtack, Houzz and Builder Central. Not only will having a presence on these types of sites help you promote your company online, but you will also be able to take advantage of the search engine optimization opportunities that will come from these outlets as well.
The ways that construction companies and those interested in finding their services have changed significantly in the last few years and will continue to change as search engine marketing gains more prevalence with the industry. If you need assistance in learning how you can market your via social media marketing, contact the professionals at Ripley PR today to learn how we can help you grow your social media and online presence today.