How Do You Become the Expert in Your Market?

If you find your HVAC, plumbing or electrical competition is always in the news, it’s a good bet the press and trade media consider your competitors as subject matter experts and rely on them to provide reliable and well-versed news, valuable quotes and inside information about the industry. Those businesses probably spent many months or even years cultivating relationships with specific media and publications, and getting quotes and interviews and sending press releases to the right reporter or editor.

But how does that happen? It’s not through luck.  It takes know-how, work and perseverance- things a home service public relations agency can provide. We can help you:

  1. Develop and nurture relationships with key media

We read the trade publications and business news articles, and we know what types of stories will appeal to the media in your market.

  1. Write newsworthy press releases

We can send press releases out positioning your business as the experts. Press releases still work and are a great way to get media coverage.

  1. Pitch your news or story ideas to specific publications

Once we get to know the key reporters or editors at the top publications, they often come to us to write a column or monthly blog for their online platforms.

  1. Post on social media

We can write blog posts for your website and manage your social media. We know how to add the most recognized and valued keywords throughout your posts so you will start showing up in search results, making you more attractive as an expert in your market.

You’ll get more bang for your buck and quicker results by hiring a PR agency like Ripley PR. We’re the most experienced public relations agency in the home service industry.

 

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Heather Ripley, Founder/CEO

This post was written by Heather Ripley, Founder/CEO

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