Sales and Lead Gen

Why should PR be in your marketing strategy?

Often businesses hire an advertising or marketing firm and think that is all they need to push their business to the next level and reach their target market. One of the tools we have found that many companies are leaving... Read more

Home service website - customer magnet

Two ways to instantly turn your home service website into a customer magnet

Why convenience and trust are everything for your home service business website If your home service website isn’t attracting as many customers as your competition, taking a moment to determine what you may be doing wrong can be beneficial. Chances are,... Read more

How a Webinar Can Help your Lead Generation

Many healthcare IT companies have tried webinars as a way to increase sales and gain brand awareness.  According to the Content Marketing Institute, 62% of B2B companies (which includes healthcare IT companies) use webinars to prospect or nurture leads, and... Read more

Build New Leads with Construction Public Relations

If you have a construction business, you know that new leads are vitally important to help your business grow. While there are a number of ways that construction businesses look for new leads, having a construction public relations partner like... Read more

When should your business start PR?

When it comes to hiring a PR agency, there’s no such thing as “too early”. Public relations offers your B2B business a variety of viable business strategies that will help your business reach its full potential. Once your growth and... Read more

Franchise Public Relations Drives New Business

If you are a franchise owner, you are well aware of the importance of having the name of your business top of mind with current customers. Engaging in a franchise public relations plan with a partner that specializes in the... Read more

Maximize Trade Shows for your Healthcare IT public relations

If you are a healthcare IT professional, you are acutely aware that healthcare IT is a big business. From product launches to managing big data streams across multiple platforms, healthcare IT permeates a broad spectrum of the healthcare industry. A... Read more


Why Better Online Reviews Lead to More Home Service Leads

If you’re in the home service business, especially residential plumbing, HVAC or electrical service, you rely heavily on online customer reviews for new customers – even if you think you don’t. Customers can find reviews on the internet for practically... Read more

Boosting B2B Lead Generation for 2016

The on-demand economy is here and B2B brands need to take note if they want their lead generation to increase throughout 2016. Did you know that 76 percent of B2B buyers use at least three marketing channels to research their... Read more

4 Ways to Use LinkedIn to Support Lead Generation

LinkedIn, the social platform long known as the place for professionals to network and search for great jobs, can be an important tool in your B2B lead generation strategy. It’s been used by savvy companies like General Electric, Hewlett-Packard and... Read more

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Public Relations