Manufacturing Public Relations

How PR Can Help Your Manufacturing Business Grow

Here in Blount and Knox counties, we are blessed to have a wide variety of thriving manufacturing companies. This trend will only continue and grow in light of Gov. Haslam’s “Drive to 55 Alliance,” which features an emphasis on strengthening... Read more

Is your manufacturing website helping you recruit?

You have spent a lot of money on job postings, networking events and manufacturing public relations campaigns to recruit. You have identified a few candidates that you would like to interview. But is your website helping you to recruit? Your... Read more

How a Good Whitepaper can make a Difference

Have you considered offering whitepapers as part of your content marketing strategy? As manufacturing public relations specialists, we at Ripley PR frequently advise our clients to use whitepapers to improve their marketing success. Whitepapers are an effective tool to generate... Read more

Why Should Manufacturing Companies Care About PR?

At first glance, manufacturing and PR may not seem to go hand in hand. Because the manufacturing industry tends to be dominated by highly analytical individuals, it can be easy to forget that the best and most innovative ideas and processes... Read more

Who Should Be Your Media Spokesperson? Three Things to Consider

The moments immediately following a crisis are critical. Every details is recorded, tweeted and retweeted. There are no do-overs. The words spoken during a crisis can often lead to a make-or-break moment for your employees, company, and brand. So who... Read more

Should you use Instagram for your construction projects?

When you think of amazing architecture and building design, what immediately comes to mind? For some, it may be a Frank Lloyd Wright creation, while others may think of the amazing skyscrapers in New York or even Dubai. Regardless of... Read more

Current Trends in Manufacturing Social Media

Most manufacturing companies are lacking in the social world. Yes, social media marketing is well-suited for B2C businesses, but with a well thought through manufacturing public relations strategy you might be surprised at what you can achieve. With years of... Read more

Five Steps to Using Media Effectively in your Manufacturing Business

The word “media” can have multiple meanings. It can have the more traditional meaning, which is television, radio and print. These days, though, smart manufacturing businesses use all the tools at their disposal—which includes social media. You may be more... Read more

How to be Ready to Work with the Media Even When You’re Not Expecting It

Many businesses work with the media on a regular basis. If you’re in manufacturing, you may not find yourself in the spotlight as often. If you’re in a leadership position in any business, you have to be ready at all... Read more

What is Earned Media?

When you hear someone talk about a product or service, you tend to pay more attention than if you see a paid advertisement about the same subject. That’s earned media. Simply put, this is media that is earned rather than... Read more

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Public Relations