Home Service – HVAC, Plumbing and Electrical Public Relations

How content can help you close that franchise deal

Expert content can generate interest and leads for your franchise business There are many tools in the franchise marketing toolbox, and we use a lot of them here at Ripley, a global franchise public relations agency. We support the franchisees... Read more

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Can PR increase your credibility?

Can public relations increase your home service business credibility? To answer that question, we need to understand the definition of credibility. Credibility is defined as the amount of trustworthiness or expertise that a company has in the eyes of its... Read more

Ripley PR content specialists Fraser, Davis take home two first-place press awards

Ripley PR senior content specialists Joel Davis and Thomas Fraser received recognition for excellence in journalism during the annual East Tennessee Society of Professional Journalists Golden Press Card Awards. The awards, announced April 30, acknowledge the best East Tennessee print,... Read more

Be Yourself: The Importance of Voice in Social Media Marketing for Home Services

You work hard every day building your home services business, but you can benefit from a healthy sense of play when it comes to marketing and public relations on social media. Making a living is serious business, but potential customers... Read more

How Do You Become the Expert in Your Market?

If you find your HVAC, plumbing or electrical competition is always in the news, it’s a good bet the press and trade media consider your competitors as subject matter experts and rely on them to provide reliable and well-versed news,... Read more

How do You Become an Expert in Your Market?

We get this question a lot from business owners in the home service – HVAC, plumbing and electrical – industries. You spend your life building a business and developing knowledge that makes you successful, and you would like to leverage... Read more

How can PR help you recruit technicians?

Job opportunities in the home services industry are begging for people to fill them. The average age of a professional trades person is 55 and many have already retired. Finding experienced and qualified technicians remains a big challenge. According to... Read more

Why it’s important to pay attention to your online reviews

“The customer service was terrible!” “They promised me they would be here by 10 am and they didn’t show up until after 3 pm!” “The technician had no idea what they were doing!” If you read reviews like these about... Read more

Online Reviews are the New Word of Mouth

If you own a home service business, you know that your reputation is your most important commodity. Homeowners are looking for someone they can trust for residential HVAC, plumbing and electrical services. And with the popularity and widespread use of... Read more

How good storytelling can help get your good news out to the world

No matter what type of business you are in, you have a story to tell. It could be that your business was started in your garage and worked up to having multiple locations or you may have had your home... Read more

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Public Relations