Home Service – HVAC, Plumbing and Electrical Public Relations

8 Signs it’s Time to Partner with a PR Agency

Here’s how your home service business can build a solid reputation and reach more homeowners You probably started in the home service business like so many others have – working hard as a technician in a truck and putting in... Read more

Exit Strategy: Here’s How One Ripley PR Client Came Full Circle to Create, and then Exit an Empire

For many businesses, survival is the main focus. But for one of our long-time clients at Ripley PR, it’s the opposite. Statistics tells us that a majority of businesses fail within the first two years. If a business lasts longer... Read more

Five key ways Ripley PR can bolster your business

  From content development to crisis management, you need PR pros We’re in the shadow of the Great Smoky Mountains, but we get our clients plenty of light across the country and around the world. Ripley PR is a Knoxville-area... Read more

Social Media Credibility

Three ways you can increase your credibility with social media

  The home service industry is extremely competitive and your credibility is everything. It can make or break your company. Do you know you can increase your company’s credibility by using social media? Here are three ways social media can... Read more

How content can help you close that franchise deal

Expert content can generate interest and leads for your franchise business There are many tools in the franchise marketing toolbox, and we use a lot of them here at Ripley, a global franchise public relations agency. We support the franchisees... Read more

Franchise Public Relations Ripley PR

Can PR increase your credibility?

Can public relations increase your home service business credibility? To answer that question, we need to understand the definition of credibility. Credibility is defined as the amount of trustworthiness or expertise that a company has in the eyes of its... Read more

Ripley PR content specialists Fraser, Davis take home two first-place press awards

Ripley PR senior content specialists Joel Davis and Thomas Fraser received recognition for excellence in journalism during the annual East Tennessee Society of Professional Journalists Golden Press Card Awards. The awards, announced April 30, acknowledge the best East Tennessee print,... Read more

Be Yourself: The Importance of Voice in Social Media Marketing for Home Services

You work hard every day building your home services business, but you can benefit from a healthy sense of play when it comes to marketing and public relations on social media. Making a living is serious business, but potential customers... Read more

How Do You Become the Expert in Your Market?

If you find your HVAC, plumbing or electrical competition is always in the news, it’s a good bet the press and trade media consider your competitors as subject matter experts and rely on them to provide reliable and well-versed news,... Read more

How do You Become an Expert in Your Market?

We get this question a lot from business owners in the home service – HVAC, plumbing and electrical – industries. You spend your life building a business and developing knowledge that makes you successful, and you would like to leverage... Read more

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Public Relations