Home Service – HVAC, Plumbing and Electrical Public Relations

How Do You Become the Expert in Your Market?

If you find your HVAC, plumbing or electrical competition is always in the news, it’s a good bet the press and trade media consider your competitors as subject matter experts and rely on them to provide reliable and well-versed news,... Read more

How do You Become an Expert in Your Market?

We get this question a lot from business owners in the home service – HVAC, plumbing and electrical – industries. You spend your life building a business and developing knowledge that makes you successful, and you would like to leverage... Read more

How can PR help you recruit technicians?

Job opportunities in the home services industry are begging for people to fill them. The average age of a professional trades person is 55 and many have already retired. Finding experienced and qualified technicians remains a big challenge. According to... Read more

Why it’s important to pay attention to your online reviews

“The customer service was terrible!” “They promised me they would be here by 10 am and they didn’t show up until after 3 pm!” “The technician had no idea what they were doing!” If you read reviews like these about... Read more

Online Reviews are the New Word of Mouth

If you own a home service business, you know that your reputation is your most important commodity. Homeowners are looking for someone they can trust for residential HVAC, plumbing and electrical services. And with the popularity and widespread use of... Read more

How good storytelling can help get your good news out to the world

No matter what type of business you are in, you have a story to tell. It could be that your business was started in your garage and worked up to having multiple locations or you may have had your home... Read more

Why having a good PR agency in your corner is worth the money

If you are the owner of a home service company, I am sure you have asked yourself, “Is hiring a Public Relations agency worth my money?” Unequivocally, the answer is: YES, if you hire an agency that specializes in home... Read more

Consider Expertise, Not Proximity, When Choosing a PR Agency

Gone are the days that you have to hire a local PR agency to be effective. In these days of instant communication and worldwide connections, it’s not proximity that matters. It’s expertise. The PR agency you want isn’t necessarily the... Read more

Seven Reasons Online Reviews Matter for Home Service Businesses

Your online reviews matter. Here’s how to maximize them. According to a 2015 North American consumer focused survey by BrightLocal, local businesses have a lot to gain from making sure their online reviews are working for them, not against them.... Read more

Why Hire a Specialist Agency?

Let’s assume you understand all the reasons why it’s good to have a good PR firm in your corner. You understand that getting your good news into credible publications is better by far than paying for advertising. You want to... Read more

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Public Relations